Experience Required: 2+ Years in the digital space.
We aren't just a company; we're a collection of flavors, experiences, and obsession-worthy restaurants. Our Marketing department is a high-energy kitchen of ideas! We don't just post, we serve up digital experiences that make people's mouths water. If you love food as much as we do and get a genuine thrill from seeing a packed dining room, you're exactly who we're looking for.
1- Social Media & Content Cravings
This is where the magic happens! You'll be managing the digital front-of-house for our restaurant brands.
- The Feed: Full management of all social media platforms. You're the voice of the brand!
- The Menu: Planning a monthly content menu of scrolling-stopping Reels, food-porn photography, and behind-the-scenes Stories.
- The Table Talk: Jumping into the comments and DMs to build a community of regulars who love our food as much as we do.
2- The Influencer Foodie Network
We want the city's best creators sitting at our tables.
- Scouting: Finding the real foodies and creators whose aesthetic matches our brands.
- The Invite: Handling outreach, negotiating dinner-on-us exchanges or paid Collabs, and making sure the vibe is right.
- The Review: Tracking the hype, seeing how many people walked through our doors because of that one viral post.
4. Your Digital Storefront (Google Business)
Our Google listing is our digital Open sign.
- Profile Glow-Up: Keeping our hours, menus, and food photos updated and appetizing.
- Five-Star Vibes: Encouraging guests to leave glowing reviews and responding to feedback with grace and personality.
- Local Post-Its: Weekly updates on Google to announce happy hours, new seasonal dishes, or weekend events.
5. Paid Ads: The Growth Engine
Turning scrollers into diners using targeted digital ads.
- The Hook: Running Meta and Google ads that target hungry locals exactly when they're deciding what's for dinner.
- The Come Back Ad: Setting up retargeting ads for people who checked out our menu but didn't book a table yet.
- The Budget: Managing the spend to make sure we're filling seats as efficiently as possible.
6. YouTube: The Big Screen
Repurposing the kitchen energy for the world to see!
- Channel Mastery: Organizing our video content into binge-worthy playlists (Recipes Chef spotlights Launch parties).
- Shorts Strategy: Fast-paced, high-energy clips of sizzling pans and clinking glasses to leverage the YouTube algorithm.
- SEO for Video: Crafting titles and tags that make our food content impossible to miss.
What Success Tastes Like (KPIs)
- The Crowd: How much did our follower count and web traffic grow
- The Reservation: How many bookings or orders came directly from your campaigns
- The Buzz: Are we ranking #1 for the city's most competitive food keywords
- The ROI: Are our influencer and ad campaigns bringing in more than they cost
