Digital Growth - Lead Generation & Performance Marketing Manager

Company Description

InstaLaxmi is India's first and largest B2B Digital Gold company, dedicated to transforming the jewelry industry with state-of-the-art digital gold platforms. Our platforms are designed specifically for jewelers, offering features like loyalty programs and gamified elements that align with consumer behavior, enhancing app engagement and driving business growth. InstaLaxmi is at the forefront of innovative solutions, empowering businesses and fostering digital transformation in the jewelry sector.

Role Description

This is a full-time on-site role for a Digital Growth - Lead Generation & Performance Marketing Manager at InstaLaxmi's Thane location. The responsibilities include designing and implementing digital growth and lead generation strategies, driving performance marketing campaigns, analyzing campaign data, managing projects, and optimizing marketing efforts to achieve business growth targets. The role also involves collaborating with cross-functional teams and ensuring the success of digital marketing initiatives.

Qualifications

• Strong Analytical Skills to assess performance metrics and optimize campaigns
• Excellent Communication skills for team collaborations and stakeholder management
• Proficiency in Digital Strategy and Digital Marketing to drive online growth
• Project Management experience to efficiently manage campaigns and related tasks
• Prior experience in lead generation and performance marketing is advantageous
• Knowledge of industry tools and platforms relevant to digital marketing
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Adaptability and a results-driven mindset to thrive in a dynamic environment