Digital Copywriter

Key Responsibilities

● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging.

● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns.

● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys.

● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.

● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments.

● Continuously optimise copy through A/B testing and performance analysis.

● Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.

● Maintain and evolve SolarSquare's tone of voice across digital channels.

Requirements

● 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.

● Strong portfolio demonstrating both lifecycle and acquisition campaigns.

● Excellent writing, editing and proofreading skills in English and Hindi.

● Experience writing for WhatsApp, Meta ads, YouTube and other digital channels.

● Understanding of customer journeys, consumer psychology and direct-response copywriting.

● Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL.

● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.