ABOUT MSI SERVICES PVT LTD

MSI Services in India is a subsidiary (Captive Center for IT/ITES) of MSI USA. MSI is a USD MNC with 4000+ employees in the USA. MSI Services India offers IT & ITES services to MSI USA and has its India office in Vasanth Nagar, Bangalore, India with 800+ employees. We plan to grow further and offer best in class Employee Benefits. For more details visit our website –http://www.msiservices.in/

If you enjoy working in an entrepreneurial results-oriented environment where respect, teamwork

and innovation are the value drivers then MSI is the right place for you. MSI values Customer First,

Continuous Learning, Collaboration, Caring and giving back to Community. Having grown over

multiple times in size in the last twenty years, MSI is seeking individuals looking for a long-term career and upward mobility.

MS International Inc. is an infrastructure technology and supply-chain leader, providing nationwide

distribution of flooring, countertop, wall tile, and hardscaping materials through a digitally optimized logistics network.

MSI Services Pvt. Ltd. is currently hiring suitable candidates for the role - Digital Content and SEO

Copywriter – IT Information Systems Team within our business operations in Bangalore, India.

There are several openings in the Sales, Purchase, Imports and Accounting Departments.

This role offers a structured career path with opportunities to progress into senior positions,

leadership roles, or cross- functional projects we are equal opportunity employer with growth

based on meritocracy.

Summary: We are seeking a skilled Copywriter to develop engaging, high-quality written content that drives organic traffic, increases audience engagement, and strengthens MSI's digital presence on msisurfaces.com. This role is responsible for researching, writing, and optimizing blog articles and online content with a strong focus on SEO best practices and brand storytelling.

The ideal candidate has a strong writing background, a passion for digital marketing, and the ability to translate complex product and design topics into compelling, search-optimized content.

Roles and Responsibilities:

• Research, write, and edit original blog articles and web content optimized for SEO performance,

user engagement, and organic search visibility.

• Develop content strategies that support increased website traffic, lead generation, brand

awareness, and search engine rankings.

• Leverage AI-powered content creation and research tools to improve efficiency while ensuring

all content maintains a natural, human-centered voice, brand authenticity, accuracy, and

editorial quality.

• Incorporate SEO best practices including keyword research, metadata optimization, internal

linking, content structuring, and on-page SEO enhancements.

• Support off-page SEO initiatives through social bookmarking, content promotion, backlink

acquisition, and digital outreach efforts to improve search performance.

• Identify and pursue backlink opportunities through industry publications, partner websites,

directories, and relevant content placements.

• Assist in annual media planning by contributing content ideas, campaign concepts, and editorial

calendar support.

• Write and edit a variety of digital marketing materials, including online content, ad creative, and

merchandising.

• Proofread, verify, and refine AI-assisted and manually created content to ensure accuracy,

clarity, SEO compliance, originality, and brand consistency.

• Collaborate with marketing, design, product, and SEO teams to ensure content aligns with

business goals, product positioning, and organic growth objectives.

• Monitor content performance, keyword rankings, backlink growth, and engagement metrics,

applying insights to continuously improve content effectiveness and SEO results.

• Maintain and promote published content across social bookmarking platforms, industry

communities, and other relevant channels to increase visibility, referral traffic, and content

reach.

• Stay current on emerging AI, SEO, content marketing, and search trends, recommending new

tools and best practices to improve content quality, productivity, and search performance.

Qualifications:

• Bachelor's degree in Journalism, English, Communications, Marketing, or a related field

preferred

• 2+ years of experience in copywriting, content marketing, or digital publishing (B2B or product-

driven experience a plus)

• Strong understanding of SEO principles and content optimization strategies

• Excellent writing, editing, and proofreading skills with attention to detail

• Ability to translate technical or product-heavy information into clear, engaging content

• Familiarity with keyword research tools and content performance analytics a plus

Skills & Attributes

• Strong storytelling ability with a persuasive and engaging writing style

• Highly organized with the ability to manage multiple deadlines and content priorities

• Collaborative mindset with strong communication skills

• Data-driven approach to content improvement and optimization

• Self-starter who can work independently while aligning with broader marketing goals

Digital Content and SEO Copywriter