Digital Content Specialist

Company Description

Avay Biosciences is dedicated to empowering scientific innovation by developing cutting-edge instruments for 3D bioprinting and automated liquid handling. These technologies are crucial in advancing research in human tissue engineering and healthcare diagnostics. By providing state-of-the-art solutions, we support scientists globally in their efforts to revolutionize healthcare by creating human tissues and organs in the lab. Join us in shaping the future of biomedical research and transformative healthcare advancements.

Role Description

We are seeking a Digital Content Specialist for a contractual/freelance, on-site role located in Bangalore Urban.

In this position, you will be responsible for developing digital assets - photos, videos, shorts and other quality content to implement marketing campaign that promote the company's products or services online.

This role involves utilizing a DSLR camera and phones to create digital assets, and then editing to convert that to finished uploads for channels such as social media, email and websites to drive brand awareness and engagement.

Responsibilities:

1. Product Photography & Videography: Capture high-quality images and videos using a DSLR, ensuring products are presented clearly and attractively across different use cases (studio shots, lifestyle shots, close-up shots)
2. Visual Storytelling: Translate brand identity into compelling visuals - creating content that doesnt just show the product but communicates its value, mood and positioning
3. Editing & Post Production: Use tools like Adobe Photoshop, Adobe Lightroom, and Adobe Premiere Pro to enhance images/videos - color correction, retouching, cropping, transitions, sound syncing, and exporting in multiple formats.
4. Content Optimization for Platforms: Adapt visuals for different channels (instagram, website, ads, email) - ensuring correct aspect ratios, resolution and style consistency
5. Asset Management & Organization: Maintain a structured library of raw and edited content, including proper naming, version control and easy retrieval for campaigns
6. Collaboration with Marketing Team: Work closely with designers, copywriters and campaign managers to align visuals with campaign goals, product launches and brand guidelines.
7. Creative Direction Support: Assist in planning shoot - mood boards, lighting setups, props and shot list - to ensure consistency and efficiency during production.

Soft Skills

This position requiers a combination of creativity and technical expertise to succeed in the rapidly evolving digital landscape.

Contact Details

Please drop us your resume or enquiries via email to [Confidential Information]

Bonus points for a funny/ entertaining introduction email.

Even if you are not checking all the boxes but strongly believe that you have it in you to deliver world class products, don't hesitate to apply.