Digital Content Creator

Prorata is India's premier fractional car ownership platform, offering a unique solution for leisure and lifestyle automobile use. Customers can co-own their dream car by owning a percentage, starting as low as 8.33% of the vehicle's total cost, with no loans, EMIs, down payments, or rent. Co-owners enjoy a convenient experience with app-based reservation systems and doorstep pickup/drop services, ensuring seamless car sharing for 30, 60, or 90 days annually. At the end of the 5-year co-ownership period, the car is sold, and resale value is distributed among owners based on their share. This model is tailored for occasional and experiential use, not daily commuting needs.

This is a full-time, on-site role based in Pune for a Digital Content Creator. The Digital Content Creator will develop, curate, and manage creative and engaging content for the company's digital platforms, including social media, website, and blogs. Day-to-day responsibilities include writing compelling posts, creating visually appealing digital assets, conducting market research to understand the target audience, and ensuring consistent branding. The role also entails collaborating with the marketing and design teams to support digital marketing campaigns while analyzing content metrics to optimize performance.

• Experience in Content Creation, Web Content Writing, and Social Media Management
• Proficiency in Digital Marketing, Content Marketing, and Campaign Strategies
• Creative Writing and Copywriting skills for diverse formats and platforms
• Proficient in tools for Graphic Design, Video Editing, or Visual Content Creation
• Strong Research and Content Strategy Development abilities
• Excellent attention to detail in Proofreading and Editing
• Strong communication, organizational, and collaboration skills
• Knowledge of SEO practices and digital analytics is a plus
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
• Passion for innovation and understanding of current digital trends