About Us:
Grapes, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn into evangelists.
Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.
Position Overview
Content Creation & Influencer Marketing
This role is designed for a seasoned content creatorturned-leader who has built, managed, and scaled their own content platforms/pages and understands the creator ecosystem firsthand.
The Head Content Creation & Influencer Marketing will lead GRAPES creator-led content production and influencer marketing ecosystem, blending hands-on creator experience with strategic leadership and operational excellence. The role ensures authentic, platform-native content, scalable influencer programs, and measurable business impact.
You will work closely with Creative, Strategy, Client Servicing, Media, and Business Development teams to shape modern, creator-first brand storytelling.
Key Responsibilities
Content Creation & Production Leadership
- Lead end-to-end creator-first content production across social media, digital films, reels, shorts, branded content, and influencer-led campaigns
- Apply personal content creation experience to guide tone, storytelling, formats, and platform-native best practices
- Oversee production planning, budgeting, timelines, vendor negotiations, and execution
- Build and manage a strong network of creator-friendly production partners, editors, photographers, studios, and post-production teams
- Ensure high-quality output while balancing agility, authenticity, and cost efficiency
- Maintain quality control, platform compliance, and brand consistency across all deliverables
Influencer & Creator Marketing Leadership
- Build, scale, and lead GRAPES creator and influencer marketing vertical
- Design influencer strategies across Instagram, YouTube, LinkedIn, Snapchat, and emerging platforms
- Leverage personal creator experience to identify the right creators, formats, and collaborations
- Own influencer discovery, onboarding, contracting, pricing, and long-term partnerships
- Develop creator-led IPs, always-on influencer programs, and high-impact campaign launches
- Stay ahead of creator economy trends, algorithm changes, monetization models, and platform updates
Client & Business Leadership
- Act as a senior strategic partner for key clients, especially on creator-led and influencer-first campaigns
- Lead pitches, proposals, and POVs for content and influencer marketing solutions
- Translate creator insights into monetizable offerings and scalable brand programs
- Drive ROI-focused planning, performance tracking, and reporting for influencer initiatives
Team & Process Management
- Build, mentor, and manage high-performing content creators, influencer managers, and production teams
- Set SOPs and workflows optimized for fast, social-first content delivery
- Foster a culture of experimentation, creativity, accountability, and creator empathy
Key Skills & Competencies
- Hands-on experience as a content creator managing and growing personal social media pages
- Deep understanding of creator mindset, platform algorithms, and audience behavior
- Strong expertise in influencer marketing, branded content, and social-first storytelling
- Proven ability to manage large budgets, multi-creator campaigns, and complex productions
- Excellent negotiation, vendor management, and client communication skills
- Strategic thinker with strong execution and people leadership capabilities
Qualifications
- Bachelor's degree in Marketing, Communications, Media, or a related field
- 35 years of experience in digital agencies, influencer marketing firms, production houses, or as a professional content creator
- Demonstrated experience in building personal content brands/pages
- Strong network of influencers, creators, and production partners
