Digital Content creator for Social Media

Company Description

Project 1000 empowers rural Indian women through skill development and sustainable craftsmanship. They create luxurious lifestyle products,home furnishings and fashion handbags using traditional techniques like weaving, crochet, and macrame, utilizing upcycled natural materials in a zero-carbonemissionprocess. The enterprise aims to provide backcountry women market access, fostering their entrepreneurial dreams and achieving self-sufficiency.

www.project1000.org.in

Role Description

This is a full-time, on-site role located in Thane for a Digital Content Creator specializing in social media. The Digital Content Creator will be responsible for developing engaging and original multimedia content for various social media platforms. Responsibilities include creating graphics, writing compelling captions, scheduling posts, analyzing audience engagement metrics, and staying updated with social media trends. The candidate will also ensure brand building and cohesive storytelling fostering community engagement across platforms.

PROJECT 1000is seeking a soulful yet tech-savvyContent Creatorto bring our handcrafted luxury pieces to life.You will be responsible for building ourbrand story, ensuring that every Reel and post captures the textures, Coloursand Silhouttes ethos of our brand.This role requires a unique 80/20 balance:80% human-centric content(capturing our artisans and textures) and20% AI-generated contentto enhance our global luxury positioning.

Portfolio:A strong body of work showing luxury branding, textile/product-focused design, or social enterprise storytelling.

Mode: FULL TIME

Location: THANE

Key Requirements

• Proficiency in modern video editing and AI-assisted creative tools.
• Visual Execution:Capture the four pillars of our product SOP:Silhouette(styling on models/furniture),Texture(macro shots of handloom, crochet, and macrame),Construction(showcasing patterns, closures, and tassels), andProcess(artisan stories and upcycling).
• Strategic Storytelling:Develop Reels and posts that follow our specific Who-What-Why-How framework, moving from the artisan's workshop to the final luxury home or fashion setting.
• Platform-Specific Content:Create Utility Videos for every product, ensuring all content features clean, monochromatic, or white backgrounds to maintain a high-fashion feel.
• Emotional Branding:Target specific emotional hooksConfidence and Joyfor our fashion bags, andCosy Warmth and Elegancefor our interior products.
• AI Integration:Use AI tools to supplement human footage, creating 20% of our feed through innovative digital enhancements that highlight our Art-Inspired luxury.

Technical Requirements

• Singular Messaging:Ability to produce content that focuses onone message onlyper post to maintain brand clarity.
• Technical Versatility:Skilled in shooting diverse product categories, includingHome/Interior(rugs, mats) andFashion(totes, slings, backpacks).
• Visual Standards:Strict adherence to clean, uncluttered backgrounds and high-quality inside-outside product shots.
• Sustainability Mindset:A deep understanding of upcycling, traditional craft revival, and rural livelihood empowerment.