About Us
At Decathlon Sports India, our purpose is to
Move people through the wonders of Sport
We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.
Team Background
You will be a part of the digital commerce team at Decathlon, with a specific focus on
- Category Strategy
- GMV of all channels: Decathlon.com, MP, QC via MP/ stores, etc.
- P&L responsibility
- Conversion
- Pricing & Offers
- Assortment & competition tracking
- Profitability
- Category Analytics
- Category experience
- Input Metrics
- NPS
Job Description
A Digital Category Manager plays a critical role by driving the GMV and customer experience for the respective categories. This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.
Responsibilities
Strategy
- Conduct competitor analysis to identify opportunities for differentiation and market positioning.
Project and Performance Management
- Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
- PNL + Business Piloting
People
- Collaboration with multiple vertical teams to achieve objectives
Stakeholder Management / Collaborations
- Proactive business planning and owning the category online business case along with business finance and program teams.
- Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.
- Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.
- Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances
Qualifications
- Master's degree is preferred
- 4 - 6 years of relevant experience
- Demonstrated expertise in category management, preferably within the D2C or Ecommerce sector
- Proficient analytical skills, with a strong ability in data analysis and market research
- Outstanding communication essential
Office Location : Decathlon Anubhava, Bengaluru
Way of Working : 1 Day WFH in a week as per requirement
