Digital Ads campaign specialist India (Kochi, Kerala)

POSITION OVERVIEW

We are looking for a results-driven Digital Ad Campaign Specialist based in India, with a minimum of five years of hands-on experience in planning, executing, and optimising paid digital advertising campaigns across multiple platforms. The ideal candidate is analytically sharp, creatively versatile, and comfortable working in a fast-paced, cross-cultural environment. Prior exposure to the healthcare or medical industry and demonstrated experience managing campaigns for US-based clients will be considered strong differentiators.

POSITION DETAILS

Job Title

Digital Ad Campaign Specialist

Experience

Minimum 5 years in digital advertising / paid media

Employment Type

Full-Time (Permanent)

Industry Focus

Healthcare & Medical (Preferred) | Open to other verticals

Client Exposure

US-based client experience is a strong plus

CTC

Competitive & commensurate with experience (INR)

Notice Period

Immediate to 60 days preferred

Reports To

Digital Marketing Manager / Head of Performance Marketing

KEY RESPONSIBILITIES

•      Plan, launch, and manage paid digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, programmatic platforms, and other relevant channels.

•      Develop audience targeting strategies, messaging frameworks, and media plans aligned with client goals and KPIs.

•      Monitor campaign performance daily and implement optimisations to improve CTR, CPC, CPA, ROAS, and other key metrics.

•      Conduct thorough keyword research, competitor analysis, and audience segmentation to inform campaign strategy.

•      Collaborate with creative and content teams to develop and A/B test ad copies, visuals, and landing page variations.

•      Manage campaign budgets effectively, ensuring accurate pacing and ROI targets are met or exceeded.

•      Prepare detailed performance reports and present data-driven insights and recommendations to internal teams and clients.

•      Coordinate across time zones with US-based clients and stakeholders, maintaining clear and proactive communication.

•      Stay current with digital advertising trends, platform algorithm updates, and compliance regulations — particularly in healthcare marketing (HIPAA, FDA guidelines, etc.) when applicable.

•      Work in sync with cross-functional teams including SEO, CRM, analytics, and design for integrated campaign execution.

REQUIRED QUALIFICATIONS

•      Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field (MBA preferred but not mandatory).

•      Minimum 5 years of proven experience in digital advertising, paid media, or performance marketing — agency or in-house.

•      Hands-on proficiency with Google Ads (Search, Display, Shopping, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.

•      Strong command over campaign analytics and the ability to translate data into actionable business insights.

•      Hands-on experience managing AI-driven campaign types including Google Performance Max (PMax), Smart Bidding strategies, audience signals, automated asset optimization, and AI-assisted campaign workflows.

•      Experience managing multi-channel campaigns with monthly budgets of INR 5 Lakhs or more (or equivalent USD).

•      Proficiency in Google Analytics 4 (GA4), Looker Studio, or similar analytics and reporting tools.

•      Excellent English communication skills — both written and verbal — essential for US client interaction.

•      Ability to manage multiple campaigns simultaneously, meet deadlines, and work across Indian Standard Time (IST) and US time zones when required.

PREFERRED QUALIFICATIONS

•      Experience working on digital campaigns for healthcare, medical devices, pharmaceuticals, hospitals, or health-tech companies.

•      Familiarity with US healthcare advertising compliance (HIPAA, FDA, MLR review processes) is a strong advantage.

•      Prior experience working directly with US-based clients in a digital marketing agency or GCC/captive setup.

•      Familiarity with evolving AI-powered advertising capabilities such as Google AI Max features, predictive audience targeting, conversational campaign insights, automated creative generation, and machine learning-driven campaign optimization.

•      They need to have familiarity with familiarity with things like :

Google Ads AI-powered campaign types, Performance Max (PMax), AI Max / AI-driven optimization features, Smart Bidding, Broad Match + AI intent targeting, Asset group optimization, Audience signals, Predictive targeting, Automated creative testing, First-party audience strategies

•      Knowledge of programmatic advertising platforms (DV360, The Trade Desk, etc.) and audience retargeting strategies.

•      Google Ads Certification, Meta Blueprint Certification, or other relevant industry credentials.

•      Exposure to marketing automation and CRM platforms such as HubSpot, Salesforce Marketing Cloud, or Marketo.

•      Familiarity with SEO principles and integrated paid + organic search strategies.

TECHNICAL SKILLS & TOOLS

Advertising Platforms

•      Google Ads (Search, Display, Pmax, YouTube, Shopping)

•      Meta Ads Manager (Facebook & Instagram)

•      LinkedIn Campaign Manager

•      Programmatic / DSPs (DV360, The Trade Desk)

•      TikTok Ads, Twitter/X Ads

Analytics & Reporting

•      Google Analytics 4 (GA4)

•      Looker Studio / Google Data Studio

•      Microsoft Excel / Google Sheets

•      HubSpot / Salesforce CRM

•      Semrush, Ahrefs (bonus)

WHAT WE OFFER

•      Competitive CTC package benchmarked to Indian market standards, commensurate with experience.

•      Opportunity to work on international (US-market) campaigns from India — expanding your global exposure and skillset.

•      5-day work week with flexible hours to accommodate occasional US time zone overlap when required.

•      Paid leaves, public holidays as per the Company policy for Holiday calendar year.

•      Access to premium industry tools, certifications support, and a professional development budget.

•      Collaborative, inclusive, and growth-focused team culture.

HOW TO APPLY

Interested candidates may share their updated resume along with a brief portfolio or campaign performance summary (agency deck, case study, or metric highlights) with the HR [Confidential Information] /Talent Acquisition team. Shortlisted candidates will be contacted for an initial screening call, followed by technical and client-facing interview rounds.