Job Description
Location : Kochi, India
About Us
ART Group of Companies is a two-decade old technology group headquartered in Kochi, India, with customers across Europe, Middle East, and multiple other geographies.The Group comprises four companies:
- ART Technology & Software: AI accelerated software development, Product & Engineering services
- Panasa Technology: AI accelerated Engineering & Operations services for Fintechs
- LatticeMind: AI Powered Cybersecurity Services
- Storia Films: AI-based film making & media production
We are looking to hire a Growth Marketing Manager to build our growth engine for all these different group companies from the ground up – designing viral loops, referral systems, content-led demand generation that brings qualified pipeline as per the relevant ICP for the group companies.
Key Responsibilities
- Design and launch viral loops & referral programmes (free tools, shareable content, client referral incentives) that generate self-reinforcing lead flow
- Own full-funnel demand generation paid (LinkedIn/Google Ads), organic (SEO, LinkedIn content), ABM, email nurture, and event-to-pipeline conversion
- Build and run growth experiments every quarter using known frameworks - test fast, kill losers, scale winners
- Manage Zoho CRM + Zoho Marketing Automation workflows: lead scoring, drip campaigns, SDR handoff, attribution tracking
- Drive LinkedIn thought leadership programme across CEO, BD lead, and senior engineer accounts (3–5 posts/week cadence)
- Build growth dashboards showcase CAC, MQL/SQL conversion, pipeline velocity, channel ROI, viral coefficient
- Create practitioner-grade content: Explainers, playbooks, Guides – content that leaders share
Must-Have Skills & Experience
- 5–10 yrs in growth marketing / demand gen / performance marketing; 3+ yrs in B2B tech services, SaaS, or fintech
- Experience of building growth system in an IT services company
- Proven track record building viral loops, referral engines, or PLG mechanics with measurable pipeline impact
- Strong with data: dashboards, lead scoring, multi-touch attribution, A/B testing, SQL/spreadsheets
- Excellent English (written + verbal) – primary audience is UK/EU financial services decision-makers
- Experience with LinkedIn Campaign Manager, Google Ads, SEO tools (Ahrefs/SEMrush), and AI tools like Claude, ChatGPT, Claude, Codex, Gemini etc.
Good to Have
- Experience marketing to UK/EU and Global Clients
- Community building experience (Slack groups, LinkedIn communities, practitioner networks)
Tech Stack You will be comfortable with
CRM tools
- Google Analytics 4
- LinkedIn Campaign Manager
- Google Ads
- Apollo.io
- Ahrefs/SEMrush
- Canva
- Claude/AI tools
- Make/Zapier
- Claude code
- Codex
- Vibe coding
- Building Landing Pages
- A/B Testing Skills: it service,a/b testing,growth marketing,performance marketing,demand generation
Company Description
Art Technology and Software is a reliable digital transformation company with a successful track record across Artificial Intelligence, Data Analytics, and Digital Transformation. With 20+ years of excellence, 1000+ successful projects, and customers in 20+ countries, we help organizations innovate at scale and deliver measurable business outcomes.
We specialize in AI consulting, AI model building, bespoke AI solutions, and LLM (Large Language Model) integration and tuning to develop intelligent, business-oriented systems. From architecting sophisticated Gen AI applications to creating AI agents, we assist companies in opening new streams of revenue, automating sophisticated workflows, and providing more intelligent, personalized customer experiences.
Coupled with our AI leadership, we offer Digital Engineering and Cloud Consulting solutions that fuel end-to-end modernization. Our services include application and legacy system modernization, product ideation, app development, DevSecOps, API management, platform migration, low-code development, ERP/CRM/ITSM implementations and IoT services.
Our cloud solutions deliver agility and scalability through cloud strategy, migration, cloud-native application development, managed services, cost optimization, scaling, and private cloud deployments.
We offer service desks, managed IT services, L1–L3 support, network operations centers, application support, service monitoring, and back-office-as-a-service through Intelligent Operations.
At Art, our extensive AI experience paired with delivery excellence globally helps organizations redefine opportunities, accelerate innovation, and drive sustainable growth in the smart digital economy of today.
