We are seeking a dynamic and strategic leader for the role of Deputy General Manager/General Manager (GM) – Marketing to drive the marketing strategy for Cardiovascular, Diabetes, and Neuro-Psychiatry brands in Asia, with a focus on Southeast Asia.
This role will oversee a mix of direct and indirect brand management—leading some brands personally while mentoring and guiding a team managing other brands. A strong focus on leadership, people management, and cross-cultural collaboration is essential. The DGM/GM will work closely with affiliate marketing teams and senior leadership to ensure effective planning and execution.
Key Responsibilities:
- Leadership & People Management
- Lead, mentor, and develop a team of 2-3 marketers, fostering a high-performance culture.
- Ensure alignment of regional strategies with country teams while respecting local market dynamics.
- Drive team engagement, professional growth, and skills enhancement.
- Brand Strategy & Execution
- Directly manage select brands, overseeing positioning, differentiation, and lifecycle strategies.
- Guide team members in their respective brand responsibilities while ensuring execution excellence.
- Provide strategic direction to affiliate marketing teams and senior leadership.
- Market Insights & Competitive Intelligence
- Analyze market trends, competitive landscape, and customer insights to refine regional strategies.
- Ensure data-driven decision-making and provide market-specific recommendations.
- Product Launches & Lifecycle Management
- Lead new product launches, balancing regional alignment with local adaptation.
- Drive sustained brand growth through lifecycle management initiatives.
- Cross-Functional & Stakeholder Collaboration
- Work closely with Medical, Market Access, Commercial Excellence, and Regulatory teams.
- Align regional marketing plans with affiliates, distributors, and local teams.
- Partner with senior leadership to identify growth opportunities and address challenges.
- Cultural Sensitivity & Market Adaptation
- Ensure strategies are tailored for diverse Southeast Asian markets, considering cultural nuances.
- Adapt communication and branding to resonate with different healthcare environments.
Skills & Competencies:
- Strong leadership and team management capabilities, with experience in managing diverse teams.
- Ability to work across cultures, ensuring strategies are adaptable to different countries.
- Expertise in brand strategy, product launches, and lifecycle management.
- Strong analytical, strategic thinking, and problem-solving abilities.
- Excellent communication, negotiation, and stakeholder engagement skills.
Preferred Attributes:
- Experience leading teams in matrix organizations.
- Strong understanding of multicultural healthcare dynamics in Asia.
- Ability to drive marketing excellence and execution discipline.
Education:
Undergraduate or Master's degree in Life Sciences, Pharmacy, Marketing, or Business Administration.
Experience:
- 15+ years of experience in the Pharmaceutical Industry, with at least 8-10 years in marketing.
- Minimum 3-5 years of experience in team leadership and people management.
- International marketing experience preferred, with a focus on brand strategy and market expansion.
