10+ years of experience in managing ATL (Above The Line), Social Media, and Paid campaigns (Conceptualization) and driving campaigns with multiple agencies.
Key Performance Indicators (KPIs)
Lead all brand-level campaigns, from ideation to execution.
Plan the yearly integrated marketing plan and calendar for L&T Electrical and Automation brand, for multiple channels: film + print + digital + social + web.
Manage all paid media campaigns for the brand.
Responsibilities
Work with leading agencies to conceptualize and design external communications for the brand.
Perform research on current benchmark trends and audience preferences.
Design and implement social media strategy to align with business goals.
Set specific objectives and report on ROI.
Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, and news).
Oversee social media accounts design (e.g., Facebook, profile pictures, and blog layout).
Suggest and implement new features to develop brand awareness, likes, promotions, and competitions.
Stay up-to-date with current technologies and trends in social media, design tools, and applications
