Developer

Job Summary

This hybrid developer role focuses on implementing and optimizing marketing automation solutions using Adobe Marketo Engage and Adobe Campaign Classic for global clients. The developer will design build and maintain scalable campaign workflows ensure high quality campaign operations and collaborate with cross functional teams to deliver measurable business outcomes in travel and hospitality or airline domains.

Responsibilities

Design and implement automated marketing workflows using Adobe Marketo Engage and Adobe Campaign Classic that support complex multi step customer journeys and measurable engagement outcomes

Configure and optimize campaign assets including forms landing pages and email templates to enable consistent brand experiences and reliable lead capture across digital channels

Develop and maintain reusable components such as tokens snippets and workflows that improve campaign operations efficiency and reduce time to market for new initiatives

Coordinate campaign setup testing and deployment with campaign operations teams to ensure accurate audience targeting data integrity and timely launch of planned programs

Monitor campaign performance metrics such as delivery engagement and conversion and identify opportunities to refine rules content and cadence for continuous improvement

Create and maintain detailed documentation for campaign configurations workflow logic and operational runbooks to support maintainability and knowledge sharing across teams

Collaborate with business stakeholders to translate marketing requirements into clear technical specifications and ensure alignment between solution design and campaign goals

Integrate Adobe Marketo Engage and Adobe Campaign Classic with upstream and downstream systems such as customer databases and analytics to enable unified customer views and consistent reporting

Troubleshoot and resolve issues related to campaign execution data flows and audience segmentation to minimize disruption and maintain high service quality

Apply domain understanding in travel hospitality and airline contexts to design journeys that address traveler needs such as booking management loyalty engagement and ancillary services

Support governance by following standard operating procedures naming conventions and quality checks so that campaigns remain compliant and auditable across regions

Partner with analytics and insights teams to validate tracking configurations and ensure that campaign data is accurately captured and usable for reporting and optimization

Contribute to continuous improvement by suggesting enhancements to tools processes and templates that help the organization scale marketing automation capabilities

Qualifications

Meet experience range of two to five years working as a marketing automation developer or engineer with hands on involvement in end to end campaign delivery

Demonstrate strong proficiency with Adobe Marketo Engage including smart campaigns scoring programs nurture streams and data management activities

Show practical experience with Adobe Campaign Classic for campaign design audience building workflow orchestration and email or message delivery operations

Exhibit solid background in campaign operations including intake requirements configuration quality assurance launch coordination and post campaign reviews

Display ability to work in a hybrid model collaborating effectively using remote tools and in person sessions while maintaining productivity and clear communication

Bring exposure to travel and hospitality or airline products and services where understanding of reservations loyalty and customer journeys helps create relevant campaigns

Possess working knowledge of data concepts such as segmentation list management field mapping and basic sql or query logic used in audience selection and validation

Illustrate capability to manage multiple concurrent campaigns prioritize tasks and meet deadlines without compromising quality or compliance expectations

Communicate clearly with marketing product and technology partners explaining technical constraints and options in language that supports shared decision making

Adapt quickly to new features in Adobe platforms and related tools by engaging in self learning and experimentation to keep solutions modern and effective

Apply strong problem solving skills to diagnose issues in campaign execution logs and data flows and propose pragmatic solutions aligned with operational standards

Commit to inclusive team culture by respecting diverse perspectives and contributing to a supportive environment where knowledge is shared openly