Developer

Responsibilities

• Design and implement automated marketing workflows using Adobe Marketo Engage and Adobe Campaign Classic that support complex multi step customer journeys and measurable engagement outcomes
• Configure and optimize campaign assets including forms landing pages and email templates to enable consistent brand experiences and reliable lead capture across digital channels
• Develop and maintain reusable components such as tokens snippets and workflows that improve campaign operations efficiency and reduce time to market for new initiatives
• Coordinate campaign setup testing and deployment with campaign operations teams to ensure accurate audience targeting data integrity and timely launch of planned programs
• Monitor campaign performance metrics such as delivery engagement and conversion and identify opportunities to refine rules content and cadence for continuous improvement
• Create and maintain detailed documentation for campaign configurations workflow logic and operational runbooks to support maintainability and knowledge sharing across teams
• Collaborate with business stakeholders to translate marketing requirements into clear technical specifications and ensure alignment between solution design and campaign goals
• Integrate Adobe Marketo Engage and Adobe Campaign Classic with upstream and downstream systems such as customer databases and analytics to enable unified customer views and consistent reporting
• Troubleshoot and resolve issues related to campaign execution data flows and audience segmentation to minimize disruption and maintain high service quality
• Apply domain understanding in travel hospitality and airline contexts to design journeys that address traveler needs such as booking management loyalty engagement and ancillary services
• Support governance by following standard operating procedures naming conventions and quality checks so that campaigns remain compliant and auditable across regions
• Partner with analytics and insights teams to validate tracking configurations and ensure that campaign data is accurately captured and usable for reporting and optimization
• Contribute to continuous improvement by suggesting enhancements to tools processes and templates that help the organization scale marketing automation capabilities

Qualifications

• Meet experience range of two to five years working as a marketing automation developer or engineer with hands on involvement in end to end campaign delivery
• Demonstrate strong proficiency with Adobe Marketo Engage including smart campaigns scoring programs nurture streams and data management activities
• Show practical experience with Adobe Campaign Classic for campaign design audience building workflow orchestration and email or message delivery operations
• Exhibit solid background in campaign operations including intake requirements configuration quality assurance launch coordination and post campaign reviews
• Display ability to work in a hybrid model collaborating effectively using remote tools and in person sessions while maintaining productivity and clear communication
• Bring exposure to travel and hospitality or airline products and services where understanding of reservations loyalty and customer journeys helps create relevant campaigns
• Possess working knowledge of data concepts such as segmentation list management field mapping and basic sql or query logic used in audience selection and validation
• Illustrate capability to manage multiple concurrent campaigns prioritize tasks and meet deadlines without compromising quality or compliance expectations
• Communicate clearly with marketing product and technology partners explaining technical constraints and options in language that supports shared decision making
• Adapt quickly to new features in Adobe platforms and related tools by engaging in self learning and experimentation to keep solutions modern and effective
• Apply strong problem solving skills to diagnose issues in campaign execution logs and data flows and propose pragmatic solutions aligned with operational standards
• Commit to inclusive team culture by respecting diverse perspectives and contributing to a supportive environment where knowledge is shared openly