Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Deputy Manager Trade Activation- Independent Pharmacy
Location: Mumbai / Hyderabad
Job Description: Lead account activation and execution of brand strategies, roll out campaigns, promotion calendar and on-ground activations to drive sustainable brand consumption and sales growth for Independent Pharmacy Accounts under the supervision of the Trade Activation Manager India working closely with the Prescription Channel Sales Head
Key Responsibilities
Team Management, Training & Development
- Key responsibility of handling third part resources i.e., Merchandisers
- Accountable for Team trainings to improve capabilities and ensure that the team becomes proficient & future ready from an execution standpoint.
- Train stakeholders on ethical considerations and provide guidance on decisions and act in accordance with Galderma values
- Conduct monthly performance review meeting with Merchandisers & agency partners
- Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion to grow the brand and business
Agency Handling
- Work with several subcontractors, such as third part manpower service agency, advertising agencies, printing houses, etc
- Build strong agency partnerships to deliver world class activation.
Visibility & Merchandising
- Develop and execute Trade Marketing initiatives in coordination with business stake holders
- Execute display and merchandising guidelines in every channel; develop display aids, and local vendors
- Pilot test key in-market initiatives, analyze results and make recommendations
- Analyze competition through market information to finalize the marketing element of existing brand and new product launch strategy.
- Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behavior.
Skills & Qualifications
- Ability to practice and techniques related to Promoters, Merchandisers i.e. offline retailing (Standalone Pharmacy)
- Experience in Trade Marketing function in FMCG background
- Key account management skills with ability to build relationships with key customers
- Expert communication skills, both verbal as well as written.
- Expert understanding of different components of offline commerce.
- Education: Bachelor's Degree in Marketing or Business or similar and Master's degree would be an added advantage.
- Work Experience: Minimum 3-4 years continuous experience in trade activation management role for Pharma/FMCG company. Candidates with exposure of handling Independent Pharmacy accounts shall be preferred.
- Required pre-requisites skills/experience for this position: Proficiency with MS Office suite & knowledge acquired in channel marketing or retailer activations
