Deputy Manager- Performance Marketing (Meta)

Role Responsibilities:

• Lead Meta ad strategy for Tata CLiQ Fashion
• Optimize campaigns using data and A/B tests
• Collaborate cross-functionally to align marketing efforts
• Ensure efficient budget pacing and KPI tracking

Key Deliverables:

• Performance dashboard highlighting ROAS, CVR, CAC
• Weekly Meta campaign optimization reports
• Targeting and segmentation strategies using first-party data
• Scalable creative and content frameworks for paid social