Job Opening: Deputy Manager/Manager Marketing
Reports to: Head Marketing & Admissions
Location: University Campus, Bavdhan, Pune, Maharashtra 411021
Nature and Days of Work: Full-time, On-site (Monday to Friday; flexibility required for events, campaigns, and travel)
About Nayanta University:
Nayanta University in Pune is an emerging multidisciplinary institution committed to academic excellence, real-world learning, and inclusive practices. Supported by leaders from industry and academia, the University aims to build a strong, mission-driven brand rooted in innovation, transparency, and equity. With a culture dedicated to diversity, inclusion, and merit-based admissions, Nayanta is building a future-ready learning ecosystem for the leaders of tomorrow.
Why Join Us:
- Strategic Branding Impact: Play a pivotal role in building the founding marketing strategy of a new-age university.
- Creative Ownership: Lead the development of digital presence, brand identity, content strategy, and outreach campaigns.
- Collaborative Culture: Work with leadership, faculty, admissions, and media partners to shape the University's voice.
- Professional Growth: Opportunity to build effective campaigns, manage budgets, and drive performance and engagement.
Key Responsibilities
1. Content Development & Brand Communication
- Planning and development of content for social media, emailers, brochures, and campaign assets.
- Create briefs, provide feedback, and approve creative assets for digital channels and print collaterals.
- Ensure brand consistency, accuracy, and tone across all marketing platforms.
- Coordinate with internal teams to highlight academic programmes, student stories, campus news, and events.
2. Social Media & Online Engagement
- Develop, implement, and manage the social media strategy for brand visibility and audience engagement.
- Monitor digital trends and leverage storytelling to enhance the University's digital presence.
- Track engagement analytics and develop insights for content planning.
3. Event Marketing & Outreach
- Plan and execute marketing support for admissions events, webinars, open houses, and school outreach sessions.
- Collaborate with the Admissions and Operations teams to ensure event visibility, branding, and post-event follow-up.
- Merchandise design, development, stock keeping, and execution for university gifting and other collaterals.
4.Digital Strategy & Campaign Management
- Design and execute the end-to-end digital marketing strategy across platforms, including Google, Meta, LinkedIn, and others.
- Collaborate with the team and manage agency partnerships for performance marketing, SEO/SEM.
- Track campaign performance, monitor KPIs, and optimise for reach, lead quality, conversion, and cost efficiency.
- Manage media spends, optimise budgets, and maintain performance dashboards.
The stated responsibilities are not an exhaustive list of duties. Employees may be required to perform other job-related tasks as necessary.
Qualifications & Experience
Education
- Postgraduate degree in Marketing, Communications, Digital Media, or a related field (preferred).
- Certifications in Digital Marketing, SEO/SEM, or Analytics (desirable).
- Hands-on experience of working with creative tools like Canva, Adobe Suite, InShot, etc.
Experience
- 35 years of experience in digital marketing, brand management, media planning, and/or event marketing.
- Experience in higher education, ed-tech preferred.
- Strong portfolio of digital campaign management and content strategy.
Technical Competencies
- Proficiency in digital campaign tools (Google Ads, Meta Business Suite, LinkedIn Campaign Manager)
- Experience with performance analytics, CRM, and marketing automation
- Budget planning, vendor/agency management
- Strong content and communication skills (verbal and written)
Personal Attributes
- Creative thinker with a strategic mindset
- Excellent communication, storytelling, and presentation skills
- Self-motivated, with a strong sense of ownership, accountability, and agility. and attention to detail
- Ability to collaborate across departments and manage cross-functional projects
- Passion for building impactful brands in the education sector
Remuneration:
Compensation will be competitive and benchmarked to industry and sector norms commensurate with experience and qualifications.
