Deputy General Manager - Digital Marketing

FlipSpaces Job Description Deputy General Manager Digital Marketing

Looking for new age talent who talks the language of results, growth, entrepreneurship, teamwork & innovation

A. ABOUT FLIPSPACES

FLIPSPACES is a Tech-Led venture Focused on Commercial Interior Design & Build across India & USA targeting a massive USD 250 Billion Dollar+ Category. A trail-blazing venture by alumni and entrepreneurs from IIT (with a prior pedigree of build-scale and exit), Flipspaces is the front-runner and the fastest growing start-up in its category with 65% CAGR across the last 4 years.

Flipspaces leverages cutting edge technology for design and visualisation, tech-enabled project management & execution, and a curated supply chain to enable delivering the promise of interior design and build of commercial spaces with quality, quick turn-around time, and within stipulated cost.

Some of its esteemed clients are TCS, BFIL, Times of India, Radio Mirchi, Aditya Birla Group, PnG, BSH, Regus, Indiqube, LnT, Co-offiz. It also has its body of work spanning startups like RazorPay, Quantiphi, CoverFox and Nobroker etc.

Flipspaces has a 400 strong team across 3 nodal offices in Mumbai, Bangalore and New York.

SIZE AND SCALE

PROJECTS

1000+ Commercial Projects delivered across India, US and UK.

7M + SF of spaces executed for consultancy design and build.

Projects spanning across IT, Financial Services, Coworking spaces, Hospitality, Startups, Education, FnB and Healthcare

PEOPLE

300+ years combined leadership experience

400+ team members spread across 3 nodal offices in India and the US

TECHNOLOGY

One stop tech-suite enabling discovery of interior design products, visualising products and managing design, procurement and project management

Working on AI-powered design and project management suites

JOB DESCRIPTION

Designation- Deputy General Manager Digital Marketing

Key Responsibilities:

Lead Generation & Nurturing:

- Generate Sales Qualified Leads (SQLs) for B2B luxury/high-ticket products through digital channels - Execute account-based marketing (ABM) and database-driven campaigns to target niche audiences - Implement lead nurturing workflows using email, retargeting, and personalized content - Track and optimize the buyer journey from MQL to SQL to deal closure.

Performance Marketing & SEO:

- Manage Google Ads, LinkedIn Ads, and other paid media campaigns to drive qualified leads - Hands-on SEO strategy implementation to improve organic discovery and authority - Build and manage affiliate networks for extended reach

Account & Event Marketing:

- Plan and execute B2B event marketing campaigns, including webinars, exhibitions, and exclusive luxury events - Coordinate with sales teams for account procurement and client engagement strategies - Develop customized pitches, case studies, and presentations for key accounts

Reporting & Optimization:

- Monitor lead quality, conversion rates, and ROI from all digital campaigns

- Prepare weekly and monthly performance reports with actionable insights

Key Requirements:- 4 - 7 years of experience in digital marketing, with agency background preferred - Strong experience in B2B lead generation for high-value/luxury projects

Hands-on expertise in :

- Google Ads, LinkedIn Ads, and Performance Marketing

- SEO (on-page, off-page, and technical)

- Affiliate Marketing & Account-Based Marketing

- Proven ability to generate and nurture Sales Qualified Leads (SQLs) - Experience with CRM, marketing automation, and database-driven campaigns - Exposure to B2B event marketing and account procurement strategies - Excellent communication, analytical, and client-facing skills

Nice-to-Have:

- Experience with high-ticket B2B sales cycles

- Familiarity with luxury or premium segment marketing

- Experience in multi-channel lead nurturing (email, retargeting, events) WHAT YOU GET

Opportunity to drive market expansion for a fast-growing design-tech brand Autonomy to build and scale high-impact offline growth channels Cross-functional collaboration and leadership exposure

BEST PAY - Industry Leading Pay Packages

Incredible Team -

o HIGH PEDIGREE- Leadership Team

o INCLUSIVE- Organisation Culture

You are just one step away from your dream job!

Apply Now and Mention Application for DGM- Digital Marketing in Subject Line

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