Demand Generation Specialist

Company Description

CredFlow AI is revolutionizing healthcare operations by creating an AI co-pilot that automates credentialing, payer enrollment, and provider data management. By replacing manual and error-prone workflows, CredFlow AI ensures continuous data accuracy, faster onboarding, and reliable network integrity. The platform automates credentialing processes, audits provider data in real-time, and guarantees compliance, enabling healthcare teams to focus on patient care. CredFlow AI is committed to eliminating inefficiencies in provider-payer data operations and fostering trust within the healthcare ecosystem.

About the Role

We are looking for a results-driven Demand Generation Specialist to drive pipeline growth in the US market through strategic, long-term B2B marketing initiatives. This role focuses on building brand awareness, nurturing prospects, and generating high-quality leads that convert into revenue.

Key Responsibilities

• Develop and execute end-to-end demand generation strategies targeting the US market

• Plan and manage multi-channel campaigns (email, LinkedIn, paid ads)

• Collaborate with sales teams to align on lead quality, targeting, and pipeline goals

• Build and optimize lead nurturing workflows and marketing funnels

• Track, analyze, and report campaign performance using CRM and marketing automation tools

• Run A/B tests to optimize conversion rates across campaigns

• Manage lead scoring, segmentation, and database hygiene

• Stay updated with US B2B marketing trends, buyer behavior, and best practices

Requirements

• 2+ years of experience in Demand Generation / Growth Marketing / B2B Marketing

• Strong understanding of US market dynamics and B2B buyer journey

• Hands-on experience with tools like HubSpot, Marketo, Salesforce, or similar CRM/automation platforms • Experience in running paid campaigns (LinkedIn Ads, Google Ads)

• Strong analytical mindset with experience in campaign tracking and reporting

• Excellent communication and collaboration skills

Good to Have

• Experience working with US-based clients or teams

• Exposure to SaaS, Tech, or Startup environments

• Knowledge of SEO, content marketing, and inbound marketing strategies

What We Offer

• Opportunity to work on global (US) markets

• High ownership and fast-growth environment

• Collaborative and innovation-driven culture