Demand Generation Manager

About StackGen

StackGen is building the agentic OS for DevOps — a platform that enables autonomous operations across cloud infrastructure, site reliability, and observability. Our AI agents make cloud environments self-building, self-governing, self-healing, and self-optimizing.

The platform spans three areas:

AI SRE — A major focus for 2026, our autonomous SRE offering uses AI agents to detect, diagnose, and remediate production incidents, closing the gap between alert and resolution. One of the fastest-growing segments in the market and a primary demand generation priority.

Infrastructure and Platform Engineering — AI-powered automation built on enterprise-grade Terraform that delivers DevEx 2.0: extending AI beyond coding to infrastructure provisioning. StackGen became a HashiCorp Partner in 2025.

Managed Open Source Observability — Aiden delivers full-stack visibility without the cost or vendor lock-in of proprietary tooling, and without the operational overhead of managing an open source stack yourself.

StackGen was named a Gartner Cool Vendor for AI and IT Operations in December 2025, and recognised across four 2025 Gartner Hype Cycles: Site Reliability Engineering, Platform Engineering, Infrastructure Strategy, and I&O Automation. Trusted by Autodesk, SAP NS2, GreytHR, Nielsen, Piramal, and other enterprises across Finance and Healthcare.

We are growing fast, and this role is central to building the pipeline engine that matches our ambition.

The Role

As Demand Generation Manager, you will own the non-events pipeline for StackGen. Your mandate spans inbound discoverability, paid acquisition, outbound prospecting, ABM, triggered campaigns, and lifecycle nurture — with tight integration into our events programme. You will be the primary driver of how StackGen reaches, engages, and progresses buyers from never-heard-of-us through to commercial conversation.

This is an individual contributor role with broad scope. You will design, own, and optimise the demand generation system end to end, working closely with PMM, technical content, sales, marketing operations, and RevOps. You will need a strong grasp of StackGen's products, market positioning, and use cases — well enough to build campaigns credible to technical audiences and to arm the sales team with qualified pipeline.

This is also an AI-first role. StackGen uses AI tooling not as a productivity experiment but as a structural part of how the team operates. We expect you to build and run workflows that would be impossible for a single marketer without AI leverage — and to be the person who raises the bar for what AI-augmented demand generation looks like.

We are looking for someone with 3–5 years of B2B demand generation experience, ideally in DevOps, cloud native, or adjacent technical tooling markets.

What You Will Own

Demand Generation Channels

You will manage the full mix of non-events channels relevant to DevOps and infrastructure tooling audiences:

• Inbound — SEO and AEO (AI Engine Optimisation) to capture both traditional and emerging AI-assisted search behaviour, in partnership with technical content

• Paid — hands-on management of PPC (Google, Bing) and paid social (LinkedIn primary, Reddit, and emerging channels), including setup, targeting, budgets, and optimisation for pipeline quality and ROI

• Outbound — targeted sequences in co-ordination with sales and RevOps, using data enrichment and personalisation

• Events integration — extending the reach of field activity before and during events, plus post-event nurture to convert warm leads into pipeline

• ABM — targeted account-based campaigns with content and ad personalisation at the account or segment level

Campaign Types

You will run campaigns across three strategic models:

• ABM campaigns targeting key accounts with identified needs, built on technographic, firmographic, and intent signals

• Broad demand generation campaigns built around personas (platform engineer, SRE, DevOps engineer, VP Engineering, CTO) or specific use cases

• Triggered campaigns activated by behavioural, technographic, or third-party signals — reaching the right buyer at the moment of relevance

Full-Funnel Lifecycle and Content

Your campaigns will span the complete pre-pipeline lifecycle — from problem-aware buyers who do not yet know a solution like StackGen exists, to vendor-aware buyers actively assessing options. You will brief and create campaign content (emails, landing pages, ads, follow-up sequences), drawing on StackGen's positioning and buying reasons.

Nurture programmes are core: event-warm leads, inbound enquiries not yet ready for sales, and prospects re-engaged through triggered signals all need structured, staged follow-up.

Performance Tracking and Optimisation

You will track, report, and optimise across channels — visibility from impressions through to pipeline contribution, structured A/B tests, and data-driven budget allocation. You will work closely with marketing operations on tracking and attribution.

AI-Powered Workflows

You will use AI as a native part of campaign creation, execution, and optimisation. This includes ad hoc task acceleration, human-in-the-loop workflows for content quality and targeting, and autonomous or semi-autonomous workflows for research, personalisation at scale, signal processing, and reporting. Tooling includes Claude, ChatGPT, Claude Cowork, and Claude Code.

What You Bring

Domain Knowledge

You have genuine familiarity with the teams StackGen serves. You understand what platform engineers, SREs, DevOps engineers, and observability practitioners actually care about — well enough to write copy they will not skip and choose channels where they actually spend time. You are also comfortable speaking the language of VP Engineering and CTO buyers.

Experience in or adjacent to one or more of the following is strongly valued:

• Platform engineering and developer platforms

• DevOps tooling and CI/CD ecosystems

• Site Reliability Engineering and incident management

• Observability, monitoring, and managed open source tooling

• Developer tools (IDEs, SDKs, testing frameworks, internal developer platforms)

• Data engineering and analytics tooling

Experience marketing to or within the CNCF community is a strong proxy for the domain fluency we are looking for.

Demand Generation Expertise

You have 3–5 years of hands-on B2B demand generation experience and have built and run programmes, not just executed inside someone else's system. You understand how to construct a pipeline model, set targets by channel and stage, and use data to identify what is working. Specific experience:

• SEO and AEO — technical SEO execution and emerging AI-assisted search optimisation

• Paid acquisition — hands-on LinkedIn Campaign Manager and Google Ads, optimising for pipeline quality and ROI rather than just lead volume

• ABM — account selection frameworks, intent and technographic data, content personalisation

• Outbound — structuring sequences, integrating with sales, data enrichment

• Lifecycle and post-event nurture — multi-stage programmes that convert warm leads into qualified pipeline

Marketing Technology

• Marketing automation and CRM — HubSpot, Marketo, or equivalent; Salesforce or similar

• Paid platforms — LinkedIn Campaign Manager, Google Ads, GA4

• Intent and technographic data — Bombora, G2, 6sense, or similar

• Analytics and attribution — dashboards, attribution analysis, connecting spend to pipeline

AI Fluency

You actively use AI in your daily work — not casually but built into workflows. Comfort with Claude and ChatGPT is expected. Experience with agentic tools like Claude Code, or workflow automation platforms like n8n, is a meaningful advantage.

Cross-Functional Collaboration

You will work closely with PMM, marketing operations, technical content and community, sales and RevOps, product, and customer success. You are used to operating as a system player — bringing your function's output to a shared goal rather than optimising a channel in isolation.

Working at StackGen

The demand generation function is at an inflection point: strong product market signals, a scaling sales team, and a mandate to build the pipeline engine that matches our ambition.

This role has genuine scope. You will inherit channels in various states of maturity and have the latitude to redesign and build from there. The team is strong and technically credible, and the AI tooling infrastructure gives you leverage a traditional demand generation team does not have.

We care more about whether you genuinely know the DevOps ecosystem and can connect with the audiences we serve than which job titles you have held. A practitioner background — engineering, platform work, SRE — combined with developed demand generation skills is worth more to us than a long campaign management CV without the domain depth.

StackGen is an equal opportunity employer.