Demand Generation Lead

About Bloom AI

Bloom AI is an AI services firm that designs and operates intelligence systems for decision-makers. We partner with asset managers, private equity firms, consultants, insurers, and enterprise teams to transform fragmented data into clear, decision-ready intelligence.

Our approach goes beyond dashboards. We build and run always-on intelligence embedded directly into workflows - enabling teams to track change, connect context, and act with speed and confidence.

This is a rare opportunity to join an early-stage company and help define a new category in enterprise AI. If you operate with high ownership, demand excellence, and want to build from the ground up, we'd love to meet you.

Bloom AI operates from Raleigh (US) and Delhi (India).

The Role

As our Demand Generation Lead, you will own the strategy and execution of how Bloom AI generates awareness, pipeline, and revenue. As an early team member, you'll play a foundational role in shaping our go-to-market engine.

You will:

• Own end-to-end demand generation across content, campaigns, and growth channels
• Design and execute a multi-channel demand strategy targeting enterprise buyers
• Build and refine ICPs, personas, and messaging through market research and sales insights
• Develop and scale organic growth engines (SEO, content, thought leadership)
• Launch and iterate on ABM programs for enterprise and large mid-market accounts
• Partner closely with sales and customer teams to align on pipeline goals and feedback loops
• Establish experimentation frameworks to continuously test, learn, and optimize performance
• Track, analyze, and improve key funnel metrics from awareness to revenue

What we're looking for:

• 3+ years of experience in B2B demand generation or growth marketing (US enterprise focus)
• Proven track record of building and scaling pipeline-driving programs across multiple channels
• Strong experience with ABM strategies targeting enterprise and large mid-market customers
• Hands-on expertise with marketing automation and analytics tools (e.g., HubSpot, Apollo, ABM platforms)
• Highly analytical and data-driven mindset with a bias toward experimentation and iteration
• Ability to operate as a builder - comfortable being hands-on in a lean, fast-paced environment
• Strong cross-functional collaboration skills, especially with sales and product teams
• Clear, structured communicator with strong project management capabilities
• AI-native mindset - you leverage AI tools and workflows to amplify output and efficiency

Why This Role Matters

This isn't a traditional demand gen role. You'll be building the growth engine for a new category of enterprise AI - defining how we reach, educate, and convert decision-makers in complex industries.

If you're excited about owning outcomes, moving fast, and shaping how AI is adopted in the enterprise, this role is for you.