SEO Quartz is seeking a strategic, hands-on Demand Generation Executive with a strong focus on email marketing automation. This role will lead efforts in building and optimizing demand-generation campaigns that drive awareness, nurture prospects, and convert leads into revenue. A key responsibility will be managing email campaigns end-to-endfrom selecting the right tools and writing impactful copy, to daily performance optimization and reporting.
Key Responsibilities:
- Plan, execute, and optimize multichannel demand generation campaigns, with a heavy emphasis on email marketing workflows.
- Write persuasive and engaging email copy (newsletters, nurturing sequences, drip campaigns, promotional offers) aligned with customer personas.
- Research, evaluate, and implement email marketing automation tools (e.g., HubSpot, Klaviyo, ActiveCampaign, Mailchimp) best suited for business needs.
- Continuously optimize campaigns on a daily basis through A/B testing, deliverability improvements, list hygiene, and engagement tracking.
- Align with sales teams to define MQL criteria, manage lead handoff, and optimize lead-to-revenue conversion.
- Create targeted content assets (case studies, guides, blogs) to fuel email and multichannel campaigns.
- Conduct market and competitive research to refine messaging and campaign strategies.
- Build, monitor, and report on key campaign metrics: open rates, CTRs, conversions, MQLs, SQLs, pipeline influence, and ROI.
- Manage campaign budgets and coordinate with external vendors or partners if needed.
- Collaborate cross-functionally with product, content, UX/UI, and IT teams to ensure consistent messaging.
Requirements:- Bachelor's degree in Marketing, Business, Communications, or related field.
- 23 years experience in email marketing automation and demand generation.
- Proven expertise in tools like HubSpot, ActiveCampaign, Klaviyo, or similar.
- Strong email writing and copywriting skills with the ability to adapt tone and style for different audiences.
- Analytical mindset with experience in campaign optimization, A/B testing, and funnel reporting.
- Excellent project management and multitasking skills.
- Strong collaboration and communication skills across internal teams.
- Bonus: Experience in SEO, e-commerce marketing, or account-based marketing (ABM).
