Demand Capture Officer

JOB OVERVIEW:

• The DCO (Direct Customer Officer) position is at the front end of the business.
• Does not have any HUL employees as direct subordinates.
• Assists BSM Sales Executive in handling the account portfolio.
• Responsible for managing CSD/CPS business across various locations and URCs.
• Requires strong customer relations skills and maintaining positive working relationships with counterparts.
• Requires high discipline with timelines, strong business understanding, basic negotiation skills, and people management skills.
• Field role with heavy travel requirements.

KEY RESPONSIBILITIES:

• Build capability of Sales Promoters and Shop Boys; understand roles and responsibilities of key stakeholders.
• Ensure smooth operations to grow the business backed by a strong supply chain.
• Maintain stock levels, ensure good supply fills to customers, and resolve operational concerns.
• Forecast business and plan stock supplies.
• Understand 6P principles and relate them to Share of Shelf, account assortment, MBQ, planogram, and promotion strategy; use DST effectively.
• Implement renovation as per schedule, execute all agreed TOT, and ensure ROI.

SCOPE OF WORK:

• Manage activity at customer level for off-take generation.
• Communicate with higher-level officers of Army, Navy, Air Force, and Central Police.
• Bridge communication gap between Store and BSM and identify new opportunities in the area.
• Solve operational problems critical to customer delight, share of shelf, and share of wallet.
• Identify hotspots proactively, negotiate with outlets for HUL visibility, and drive accountability with merchandizers.
• Prepare PJP for the team as per demand generation, make effective sales calls, and ensure DO generation using DO/DST.

QUALIFICATION:

• MBA/PGDM degree in Sales/Marketing with 1-2 years of relevant experience.
• Strong interpersonal and outgoing skills.
• Target-oriented with determined selling skills.