Marketing Executive develops and executes strategies (digital/traditional) to drive sales, managing campaigns across social media, SEO/SEM, email, and events, while analyzing data, creating content, coordinating with sales, and tracking budgets to boost brand presence and meet targets.
Key duties include market research, budget management, campaign performance monitoring, and collaborating with creative/sales teams to ensure brand consistency and meet profitability goals, blending online tactics with offline promotional activities.
Key Responsibilities- Strategy & Planning: Develop and implement comprehensive marketing plans, setting goals for market share and profitability, managing budgets, and identifying new opportunities.
- Digital Marketing: Oversee SEO/SEM, PPC (Google Ads, Facebook, Instagram), social media, email marketing, and website management, using analytics to optimize performance.
- Content Creation: Produce engaging content (written, multimedia) for various platforms, ensuring brand voice and messaging alignment.
- Market & Data Analysis: Conduct market research, analyze trends, monitor competitors, and track campaign metrics (ROI, engagement) to refine strategies.
- Campaign Execution: Coordinate promotional events, product launches, and manage offline advertising (print, direct mail).
- Sales & Team Collaboration: Work closely with sales teams to ensure marketing efforts support sales targets and customer acquisition, providing insights and generating leads.
- Brand Management: Maintain brand guidelines, manage online reputation, and handle customer interactions or feedback.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Proven digital marketing experience (SEO, SEM, Social Media, Analytics).
- Strong analytical, communication, and creative skills.
- Knowledge of the automotive industry is often preferred.
Benefits
1. Statutory benefits
2. GPA
3. Incentive
