About Us
TheMathCompany (MathCo) is a global Enterprise AI and Analytics firm trusted by Fortune 500 and Global 2000 organizations to drive data-led decision-making. Founded in 2016, MathCo specializes in building custom AI and advanced analytics solutions that address complex enterprise challenges through a flexible hybrid delivery model.
At the core of our offerings is NucliOS, MathCo's proprietary platform that enables connected intelligence while significantly reducing total cost of ownership (TCO).
We pride ourselves on fostering an open, transparent, and collaborative work culture. At MathCo, we value capability and attitude over years of experience, offer accelerated growth opportunities, and empower our peopleour Mathemagiciansto truly Leave a Mark.
Job Description
We are seeking a Senior Data Scientist Marketing Mix Modeling (MMM) to join our growing analytics team. In this role, you will lead and contribute to end-to-end MMM and advanced analytics engagements. You will work closely with business stakeholders to translate complex business problems into analytical frameworks, build robust statistical and machine-learning models, and deliver actionable insights that optimize marketing spend and ROI.
Key Responsibilities
- Lead the complete lifecycle of Marketing Mix Modeling engagements, including data preparation, model development, validation, and business recommendations.
- Design and implement econometric and statistical models such as regression, Bayesian methods, time-series analysis, and hierarchical modeling to measure and forecast marketing effectiveness.
- Partner with clients and internal stakeholders to understand business objectives, translate them into analytical solutions, and communicate insights clearly and effectively.
- Mentor and guide junior team members on MMM methodologies, coding best practices, and impactful business storytelling.
- Drive automation and scalability across modeling workflows and reporting dashboards.
- Explore and apply advanced methodologiesincluding causal inference and machine learningto enhance traditional MMM approaches.
- Present insights through compelling visualizations, presentations, and business-focused narratives.
Required Skills and Experience
- 48 years of experience in advanced analytics, with a strong emphasis on Marketing Mix Modeling.
- Demonstrated experience leading MMM engagements for global clients across industries such as CPG, Retail, BFSI, and Technology.
- Strong foundation in statistical and econometric modeling, including regression, time series, and Bayesian techniques.
- Proficiency in Python and/or R, with hands-on experience in SQL for data extraction and transformation.
- Strong analytical and problem-solving skills, with the ability to work on large, complex datasets.
- Excellent client-facing and consulting experience, including presenting insights to senior stakeholders.
- Proven ability to manage multiple projects in a fast-paced, dynamic environment.
Being a Mathemagician
- Embody MathCo's culture, values, and ways of working.
- Take ownership and consistently strive for excellence in delivering outcomes.
- Actively contribute to initiatives that drive organizational growth and innovation.
- Champion diversity, inclusion, and respect for diverse perspectives.
