Data Analytics Expert ( MMM) - A global data and technology company

Company: A Global Marketing Analytics & Insights Organization Serving Fortune 500 Brands

Function: Data & Marketing Analytics

Format : Remote

Engagement: 2 Months ( Contractual )

Company Overview

A global data and technology organization that helps brands make smarter marketing decisions by combining AI, advanced analytics, and deep consumer insights. It partners closely with leading agencies and clients to drive measurable growth, improve marketing effectiveness, and deliver impact at scale.

Role Overview

We are looking for a Marketing Mix Modeling (MMM) expert who can independently lead MMM engagements, ensure statistical rigor, and translate complex model outputs into clear, actionable business recommendations for global clients across categories and markets.

This role sits at the intersection of advanced analytics, media effectiveness, and business decision-making, and will work closely with cross-functional teams.

Key Responsibilities

• Independently build, run, and optimize Marketing Mix Models (MMM) for multi-channel, multi-market marketing programs.
• Interpret MMM outputs and clearly articulate business implications, ROI drivers, and optimization opportunities to stakeholders.
• Conduct statistical validation and robustness checks to ensure model accuracy, reliability, and credibility.
• Partner with internal analytics, media, and strategy teams to align modeling outputs with client business objectives.
• Support / contribute in curating case studies and presentations / documents.

Key Requirements

• Proven hands-on experience in Marketing Mix Modeling (MMM) within media, marketing analytics, or consulting environments.
• Strong ability to connect statistical results with real-world business and media decisions.
• Solid foundation in statistics, econometrics, and model diagnostics.
• Comfortable working in a consulting-style environment.
• Experience working with large, complex marketing and media datasets.

Good to Have

• Prior experience in media agencies, analytics consultancies.
• Ability to create structured, insight-led PPTs for senior stakeholders and clients will be a plus.
• Exposure to global or multi-market MMM engagements

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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