Data Analyst

Who We Are:

Vobble is a next-gen interactive audio platform for kids where they don't just listen to their favorite characters, but play audio games, create stories, and chat with them through a smart pocket-sized player. As Vobble now expands into the U.S., we're reimagining how kids engage with audio storytelling and voice-led play.

Role Description:

We are looking for a Data Analyst to join our growing team on-site at Vobble's office in Indiranagar. In this role, you will work closely with the Product, Content, and Growth teams to analyse user behaviour and platform performance, translating data into clear, actionable insights that inform product strategy and decision-making. Your work will play a key role in shaping how children engage with our audio platform and how we continuously improve the experience.

Responsibilities:

Analyse Platform Metrics: Own analysis of key platform metrics including user engagement, retention, feature usage, and content performance across the app and device ecosystem.

Partner with Product & Business Teams: Collaborate closely with Product Managers and key stakeholders to define success metrics, answer business questions, and provide insights that guide feature development and prioritisation.

Build Dashboards & Reports: Design, build, and maintain dashboards and recurring reports that track product health, user behaviour, and experiment outcomes for internal teams.

Identify Trends & Opportunities: Analyse usage patterns and behavioural data to surface trends, identify drop-offs, and uncover opportunities to improve engagement, retention, and overall user experience.

Support Data-Driven Decision Making: Translate complex datasets into clear narratives and recommendations to support decisions around product improvements, content strategy, and UX optimisation.

Experimentation & Hypothesis Testing: Design, analyse, and evaluate A/B tests and experiments related to onboarding flows, features, content discovery, and engagement loops.

Data Quality & Validation: Ensure accuracy and consistency of data by validating events, metrics, and reporting logic in close collaboration with engineering teams.

Requirements:

• 34 years of experience in a Data Analyst role, preferably in consumer apps, media, gaming, or subscription-based products
• Strong proficiency in SQL and hands-on experience with analytics tools and dashboards
• Ability to independently analyse data and clearly communicate insights to non-technical stakeholders
• Experience with experimentation frameworks, funnel analysis, and behavioural analytics
• Experience working with tools such as Mixpanel, MongoDB, and data automation pipelines
• A product-first mindset with strong curiosity about user behaviour and business impact

Good to Have

• Previous experience working on content-led or media products