Data Analyst Intern

Data Analyst Intern Performance Marketing

Company: TalentGum

Team: Performance Marketing & Growth

Type: Internship (3 months)

Mode: Remote

Stipend: 8,000 15,000 / month (based on skill level)

About TalentGum

TalentGum is an ed-tech platform offering live online extracurricular classes (music, dance,

chess, public speaking, dance, etc.) for children aged 514 years. We work with parents across

India and NRIs globally, helping children build confidence beyond academics.

Role Overview

We're looking for a Data Analyst Intern Performance Marketing who will work closely with the paid ads and growth team. This role focuses on tracking, analyzing, and optimizing

marketing performance across platforms like Meta, Google, and landing pages to improve ROAS, CAC, and conversions.

Key Responsibilities

Analyze paid marketing data across Meta Ads, Google Ads, and other platforms

Track end-to-end funnel metrics (Leads Trials Enrollments Revenue)

Build and maintain performance dashboards (Excel / Google Sheets / Looker Studio /

Power BI)

Monitor CAC, ROAS, CPL, conversion rates, and cohort performance

Identify winning creatives, audiences, and funnels using data

Support A/B testing for ads, landing pages, and offers

Create daily/weekly performance reports with clear insights and action points

Flag anomalies and performance drops early

Required Skills

Strong Excel / Google Sheets skills (Pivot Tables, Lookups, formulas)

Basic SQL for data extraction and analysis

High comfort with numbers, ratios, and trends

Ability to connect marketing data business outcomes

Strong attention to detail and consistency in reporting

Good to Have

Familiarity with Meta Ads Manager / Google Ads

Basic SQL for data extraction and analysis

Experience with Looker Studio / Power BI / Tableau

Basic Python (Pandas) for data cleaning

Understanding of performance marketing metrics (CTR, CPC, CPL, CAC, ROAS)

Experience working with funnels or attribution data

Who Should Apply

Final-year students or recent graduates Background in Engineering, Math, Economics, Statistics, Business, or Analytics

Candidates with hands-on marketing or analytics projects preferred

What You'll Gain

Real exposure to high-spend performance marketing systems

Learn how data drives scaling decisions

Work closely with growth and leadership teams

Certificate of Internship.