Job Title: Data Analyst -DOOH and CTV Advertising
Experience: 4+ Years
Location: Gurgaon
Key Responsibilities
- Data Analysis: Analyze extensive datasets to identify trends, patterns, and actionable insights related to DOOH and CTV advertising performance.
- Reporting and Dashboards: Develop and maintain dynamic dashboards and comprehensive reports to support internal teams and clients with real-time insights.
- Performance Monitoring: Track and evaluate key performance indicators (KPIs) to measure campaign effectiveness and inform strategic decisions.
- Cross-Functional Collaboration:
- Work with marketing, sales, and creative teams to ensure data-driven decisions are at the core of campaign strategies.
- Integrate data from diverse sources to maintain accuracy and consistency across analyses.
- Industry Research and Competitive Analysis: Conduct in-depth research on market trends, audience demographics, and competitors to guide campaign planning and optimizations.
- Client Insights: Provide clear and actionable insights to clients, explaining complex data points and demonstrating the impact on ROI.
- Process Improvement: Identify opportunities for automation and efficiency in data collection, integration, and reporting workflows.
Qualifications
- Bachelor's degree in Data Science, Statistics, Marketing, or a related field.
- Minimum 4 years of experience in data analysis, preferably in media, digital advertising, DOOH, or CTV domains.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and campaign optimization is a plus.
- Ability to present data-driven insights clearly to technical and non-technical stakeholders alike.
- Familiarity with programmatic advertising platforms (e.g., DV360, Amazon, The Trade Desk).
