We're looking for a results-oriented D2C Website Manager to lead and optimise our online store. This role is responsible for end-to-end ownership of the website, ensuring a seamless shopping experience, maximising conversions, and driving revenue growth.
Key Responsibilities:
1. Website Operations & Management
- Manage the day-to-day operations of the D2C website (Shopify)
- Ensure website uptime, speed, and mobile responsiveness.
- Coordinate with developers/designers for bug fixes, new features, and upgrades.
2. Content & Merchandising
- Plan and upload banners, product listings, pricing, offers, and promotions.
- Maintain updated product catalogues with accurate descriptions, images, and SEO-optimised content.
- Work with creative teams for assets and campaigns.
3. Customer Experience & CRO (Conversion Rate Optimisation)
- Monitor user journey & behaviour using analytics tools (GA4, Hotjar, etc.).
- Implement A/B testing and UX improvements to increase conversions.
- Ensure smooth checkout, payment gateways, and returns processes.
4. Marketing & Campaign Support
- Integrate and coordinate website with performance marketing campaigns (Meta, Google, Email, Influencers).
- Manage landing pages and track campaign performance & attribution.
- Support SEO/SEM and retargeting strategies.
5. Analytics & Reporting
- Own website KPIs: traffic, conversion rate, AOV, bounce rate, ROAS contribution.
- Generate weekly/monthly performance reports and actionable insights.
6. Compliance & Integrations
- Ensure website complies with legal, privacy, and security norms.
- Oversee integrations with CRM, ERP, inventory, and logistics systems.
Key KPIs / Metrics:
- Website traffic & quality of visitors
- Conversion rate & AOV
- Bounce rate
- Cart abandonment rate
- Contribution to overall sales revenue
- Page load speed & uptime
Qualifications & Skills:
- Bachelor's degree in Marketing, E-commerce, Business, or related field.
- 36 years of experience managing D2C or e-commerce websites.
- Hands-on with Shopify/Magento/WooCommerce or other CMS platforms.
- Strong understanding of digital marketing channels (SEO, SEM, social, email).
- Proficiency in analytics tools (Google Analytics, GA4, Data Studio).
- Knowledge of UX/UI best practices and CRO.
- Excellent project management and cross-team coordination skills.
Preferred:
- Experience in FMCG/Beauty/Fashion/Consumer Goods brands.
- Knowledge of CRM, marketing automation, and retention tools.
