D2C Performance Marketing Specialist

Company:Glide (Part of Group which built out The Face Shop & Belif)

At Glide Brands, we build and nurture bold, purposeful brands that make everyday living better inside and out. From skincare powered by Japanese and Korean innovation to food that redefines nourishment at its core, our portfolio celebrates what happens when tradition meets intention, and science meets soul.

We're digital-first by design, bringing beauty and wellness into Indian homes through top marketplaces like Nykaa, Amazon, Flipkart, and BigBasket along with curated experiences through our own brand stores.

Job Summary:

We are looking for a data-driven and ROI-focused D2C Performance Marketing Specialist GLIDE BRANDS with 4+ years of experience to manage and optimize digital advertising campaigns across multiple online channels. The ideal candidate will be responsible for customer acquisition, retention, and revenue growth through paid performance strategies, with a strong emphasis on marketplaces and D2C platforms. This role requires a strong grasp of analytics, audience segmentation, and platform-specific nuances (Meta, Google, Amazon, Flipkart, etc.).

Key Responsibilities:

Campaign Strategy & Execution:

• Plan and execute paid media campaigns across Google Ads, Meta (Facebook/Instagram), and marketplace ads (Amazon, Flipkart, Myntra, etc.).
• Own end-to-end campaign management from audience targeting and creative briefing to execution, monitoring, and reporting.

Performance Optimization:

• Continuously track KPIs like ROAS, CAC, CTR, conversion rates, and AOV across campaigns.
• Optimize ad spends, bidding strategies, and creatives based on data insights and A/B testing.

Marketplace Ad Management:

• Manage performance marketing campaigns on e-commerce marketplaces (Amazon Ads, Flipkart PLA, Myntra Ads).
• Coordinate with marketplace account managers to leverage promotional opportunities and increase visibility.

Analytics & Reporting:

• Monitor and analyze performance dashboards using tools like Google Analytics, Facebook Ads Manager, and marketplace portals.
• Prepare weekly/monthly campaign reports and insights to inform broader business decisions.

Budget Management:

• Allocate and manage monthly budgets across different platforms and channels.
• Ensure efficient use of budgets to meet ROI and acquisition targets.

Collaboration & Coordination:

• Work with the creative team to develop effective ad assets and landing pages.
• Collaborate with the e-commerce team for product visibility, offers, and conversion alignment.

Key Requirements:

• Bachelor's/Master's degree in Marketing, Business, or a related field.
• 4+ years of hands-on experience in performance marketing, preferably in D2C or E-commerce.
• Proficiency in running campaigns on Google Ads, Meta Ads, and e-commerce platforms (Amazon, Flipkart, Myntra, etc.).
• Strong analytical skills and experience with tools like Google Analytics, Meta Business Manager, and Excel.
• Deep understanding of digital customer journeys and funnel optimization.

Preferred Qualifications:

• Google Ads and Meta Blueprint Certifications.
• Prior experience in scaling D2C brands or e-commerce-led campaigns.
• Knowledge of SEO, PPC affiliate marketing, and CRM tools is a plus.

Location: Worli Mumbai

Candidates willing to travel to Worli & Work from Office should only apply.