Apply at: https://forms.gle/E1z4ummgNaRLiBq9A
We're hiring a Performance Marketing Manager to own the strategy, scaling, and creative engine behind paid traffic.
This is not a media buyer role. It is a hybrid operator-strategist seat for someone who can think creatives, read data deeply, and use AI tooling to operate at multiples of normal speed.
What You'll Own
- End-to-end Meta and Google performance marketing driving traffic and revenue
- Coordination with the in-house content team (video editors and designers)
- Weekly creative testing cadence, evaluation frameworks, and winner identification
- Campaign architecture decisions: CBO vs ABO structures, Advantage+ deployment, audience strategy
- ROAS, CAC, and contribution margin reporting, accounting for our COD-heavy order mix and RTO reality
- AI workflow ownership — building and running Claude Projects, custom GPTs, and automation flows that compress execution time
- Festival campaign planning across Navratri, Diwali, and other category-critical windows
- Identifying new channel and audience opportunities beyond Meta and Google
What We're Looking For
- 4+ years of hands-on performance marketing experience, with at least a year managing monthly spends of ₹50L or above
- Demonstrable experience scaling D2C brands meaningfully through Meta and Google
- Fluency in reading Meta Ads Manager beyond surface metrics: hook rate, thumb-stop, CPM movement, ATC%, frequency decay
- Experience with COD-heavy categories and a working understanding of how RTO, prepaid mix, and settlement cycles affect true campaign profitability
- Active daily use of AI tools — Claude, ChatGPT, custom projects, video AI tools — as part of your workflow, not as a novelty
- Comfort managing creative talent and running structured feedback loops with editors and designers
- A point of view on Indian D2C, Indian consumer behavior, and creative that travels in this market
CTC: ₹8–24 LPA (basis experience and depth)
Bonus
- Prior experience in devotional, wellness, beauty, fragrance, or culturally-rooted Indian categories
- Working knowledge of Google Apps Script, basic JavaScript, or no-code automation tools
- Experience building organic-to-paid feedback loops
What We Offer
- Direct ownership of growth strategy at a profitable, scaling D2C brand
- A founder who is deeply involved in marketing and will be your day-to-day collaborator
- An AI-first operating environment with strong tooling already in place
About the brand
Sadhna.co is one of India's fastest-growing sacred fragrance D2C brand. We make premium pooja essentials rooted in ancient Indian traditions, built for the modern household. Meta and Google are our primary growth engines, supported by a strong creative and content engine in-house.
We're a lean, high-velocity team that operates on AI-augmented workflows, tight performance loops, and a strong point of view on creative.
