Purpose Of The Role
Job Description Assistant Manager Growth & Strategy
We are looking for a highly motivated individual with a figure it out mentality to join our fast-
moving growth and revenue division. The ideal candidate will have a proven track record in
performance marketing and team management, particularly within the D2C sector.
Roles & Responsibilities
We are seeking a highly motivated Ecommerce D2C Specialist to drive growth and operational
excellence for our D2C business. The role requires a strategic thinker with a strong analytical mindset,
expertise in ecommerce operations, and experience in performance marketing.
- Develop and implement marketing strategies to drive user acquisition, engagement, and
retention Marketing for D2C brands.
- Manage and optimize the brand's ecommerce store, ensuring a seamless user experience and
conversion rate optimization (CRO).
- Oversee product listings, merchandising, pricing strategies, and promotional campaigns to drive
sales.
- Collaborate with performance marketing teams to optimize paid campaigns across Google,
Meta, and other digital platforms.
- Leverage SEO, email marketing, and retention strategies to enhance organic traffic and
customer lifetime value (CLV).
- Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing,
logistics, and operations.
- Identify opportunities for pricing optimization, bundling, and upselling to maximize average
order value (AOV).
- Integrate omnichannel strategies, including retail partnerships and offline-to-online initiatives.
- Track, analyze, and report on key ecommerce KPIs, including revenue, traffic, conversion rate,
CAC, ROAS, AOV, and retention metrics.
- Use data-driven insights to optimize strategies, identify growth opportunities, and implement
corrective actions.
- Present performance updates and growth plans to leadership teams.
Qualification & Experience
- 4+ years of experience in Growth & Strategy.
- Qualification: Graduation/Post Graduation specializing in areas of marketing preferably from
premier institutes
Skill Sets Required
- Excellent communication skills: To devise & edit content for various digital platforms
- Must have Knowledge of SEM, SEO, Analytical Skills, Google Ad words, Google Analytics, FB ad
Manager.
- Experience in B2C ecommerce and/or handling performance marketing agencies will be a plu
Skills: strategy,performance marketing,d2c,operations,campaigns
