Customer Relationship Management- Executive/ Senior Executive

Responsibilities

• Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.
• Design and execute strategies for New User Acquisition as well as user retention.
• Design and execute the CLM journeys to improve conversions, subscription renewals
• Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users
• Develop co-branded marketing strategies with our content partners to showcase success and milestones.
• Directing, planning, and assisting creative production with budget management.
• Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions

Requirements

• Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management
• Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.
• Experience building, executing, and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics
• Consumer tech start-up background preferred
• Past experience with marketing to international customers is a big plus
• Solid understanding of consumer messaging and brand reputation.
• Strong interpersonal/communication skills and a high level of strategic thinking.