Customer Relationship Management Executive

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview

We are looking for a data-driven and growth-oriented CRM professional who can own the execution and optimization of CRM campaigns across multiple channels.

This role requires someone who understands user behaviour, campaign performance metrics, and growth levers, and can independently drive CRM initiatives from ideation to execution.

The ideal candidate should be comfortable working with data, analyzing trends, forming hypotheses, and making decisions that improve engagement, retention, and conversions.

This role is ideal for someone who enjoys solving business problems using data and customer insights.

Roles & Responsibilities

CRM Campaign Execution & Ownership

• End-to-end execution of CRM campaigns across Push Notifications, Email, WhatsApp, and SMS.
• Ownership of campaign setup, scheduling, delivery, and performance tracking.
• Ensure campaigns are executed accurately and aligned with business objectives.

Campaign Strategy & Experimentation

• Design and execute A/B tests to improve campaign performance.
• Identify opportunities to improve engagement, retention, and conversion metrics.
• Continuously experiment with new ideas, messaging formats, and targeting strategies.

User Segmentation & Behavioral Insights

• Define and build user segments based on behavior, engagement, and lifecycle stages.
• Analyze user patterns and identify opportunities for better targeting and personalization.

Data Analysis & Performance Reporting

• Analyze campaign performance across metrics such as CTR, conversion rate, engagement, and revenue impact.
• Develop reports and dashboards to track campaign performance and identify trends.
• Translate numbers into clear insights and actionable recommendations.

Campaign Calendar & Planning

• Manage and maintain the CRM campaign calendar in alignment with business priorities.
• Ensure consistent and optimized communication frequency across channels.

Cross-Functional Collaboration

• Work closely with product, creative, copywriting, and business teams to execute campaigns effectively.
• Communicate campaign performance and insights with stakeholders.

Required Skills

• 1-2 years of experience in CRM, lifecycle marketing, or growth marketing
• Strong understanding of user behavior and customer lifecycle marketing
• Hands-on experience executing CRM campaigns across Push, Email, WhatsApp, or SMS
• Ability to design and analyze A/B tests
• Basic to intermediate SQL skills (ability to write queries and extract data)
• Strong analytical thinking and data interpretation skills
• Excellent stakeholder management and communication skills
• High level of ownership and accountability
• Comfortable working in a fast-paced, data-driven environment

Candidates who enjoy analyzing user behavior, experimenting with ideas, and using data to drive decisions will thrive in this role.