Overview
The Customer Marketing team develops the channel strategy across the buyer's journey to enable execution of campaigns against key objectives and business goals. Labcorp is seeking a Customer Marketing Manager to lead integrated, multi-channel campaigns across the Provider journey for Labcorp's Oncology business.
This role serves as the audience and channel strategy expert, maximizing reach and engagement to achieve campaign goals. The successful candidate will orchestrate execution across channels, manage agency and vendor relationships, and ensure Sales teams are effectively enabled with the right tools and messaging.
Key Responsibilities
Campaign Strategy & Execution
- Design, execute, and optimize integrated, multi-channel marketing campaigns aligned to business and marketing objectives
- Orchestrate campaign delivery across the customer journey, ensuring alignment with annual marketing plans
- Lead tactic sequencing and prioritization, project management
- Apply journey-based marketing strategies to deliver the right message to the right audience at the right time
Channel & Content Leadership
- Guide content strategy and messaging architecture across channels including digital, web, email, media, sales enablement, events, and webinars
- Ensure consistent delivery of brand voice, experience, and visual identity across all touchpoints
- Provide channel optimization insights to maximize engagement and performance
Performance, Analytics & Optimization
- Aggregate and analyze campaign performance data across channels
- Define, track, and report on KPIs and insights to drive continuous optimization
- Leverage marketing automation and CRM data to improve lead nurturing and campaign effectiveness
Stakeholder & Vendor Management
- Partner closely with Product Marketing, Sales, Medical Affairs, Science, and Operations
- Lead recurring cross-functional meetings to ensure on-time and on-target execution
- Manage agencies, vendors, and internal channel partners for asset development and campaign delivery
- Manage audience marketing budgets (media and agencies) aligned to leadership priorities
Sales Enablement
- Ensure Sales teams are equipped with timely, relevant tools and assets
- Collaborate cross-functionally to support field engagement and adoption of marketing programs
Requirements
Experience & Education
- 8-10 years of marketing experience within the healthcare/pharma industry is desirable.
- A bachelor's degree in business, business management, marketing and science is desired
- Exposure to or understanding of the US healthcare ecosystem is a strong plus
Marketing Expertise
- Proven success leading omni-channel marketing programs (digital, email, web, social, media, print, events, webinars)
- Deep expertise in channel strategy, campaign orchestration, and channel optimization
- Strong understanding of customer journeys and audience segmentation
- Knowledge of account-based marketing (ABM)
Digital & Technology Skills
- Understanding of marketing automation tools, especially Eloqua/Marketo, and working knowledge of customer relationship manager (CRM) databases preferred
- Strong understanding of the digital marketing technology landscape
- Exposure to AI-enabled marketing platforms and best practices preferred
Communication & Execution
- Strong communication and presentation skills
- Highly organized with excellent project management and analytical capabilities
- Proven ability to work effectively in a highly matrixed, cross-functional organization and with global stakeholders
Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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