About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com (https://www.astellas.com/en) .
Are you driven to make a real difference in the lives of patients
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Purpose And Scope
The Customer Data Acquisition Lead is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.
The Customer Data Acquisition Lead drives activities and outcomes fully aligned with the Journey Orchestration & Omnichannel Operations Chapter by ensuring that all orchestrated journeys, campaigns, and omnichannel experiences are powered by high-quality, compliant, and activation-ready customer data. As a core capability pillar within the Chapter, this role enables seamless orchestration by governing how customer identity is captured and verified, how consent and preferences are managed, and how customer-level data flows into platforms such as CDP, CIAM, CRM/Veeva, AEM, and Databricks to support segmentation, triggering, personalisation, and measurement.
In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team's mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results.
As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team's strategy and deliverables in alignment with its mission.
The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.
Responsibilities And Accountabilities
Value Team Delivery
- Deliver day-to-day tasks and responsibilities as defined by the Value Team's mandate, Value Team Mandates a based on business objectives)
- Support the Value Team Lead in executing the team's strategy and objectives,
- Apply expertise to address and resolve specific business challenges identified by the Value Team, with a focus on achieving measurable outcomes as defined by the objectives
- Work collaboratively with cross-functional team members and stakeholders to accomplish prioritized objectives and deliverables,
- Serve as the Customer Data expert embedded within Pods and Value Teams focused on journey orchestration, campaign execution (US/JP), NBE, identity/consent, and local solutions.
- Customer Data Acquisition & Identity Enablement
- Act as the Chapter's subject matter specialist for customer identity, consent, preference capture, profile management, cross-system stitching, and audience activation.
- Ensure customer data models and identity flows (registration, authentication, verification) meet the needs of journeys, campaigns, NBE logic, and channel activation.
- Partner with CDP, CIAM, CRM, Web, chapter members and Data Foundations teams to ensure unified customer profiles and accurate segmentation and develop roadmaps for key Customer Data tools.
- Define and validate data requirements for orchestrated journeys, including trigger events, behavioural markers, metadata, and customer attributes.
- Provide guidance on tagging, metadata models, and data readiness to support UX, channel optimisation, and measurement.
Continuous Improvement
- Identify opportunities for process enhancements and participate in initiatives to improve team effectiveness and efficiency
- Identify and address data quality gaps affecting journey orchestration, segmentation accuracy, or campaign targeting.
- Recommend improvements to consent capture, identity flows, and first-party data strategies that enhance downstream activation and measurement.
- Support iterative testing and experimentation with identity, and audience models across markets.
- Contribute to enhancing global-to-local data consistency, helping markets improve data completeness and readiness for advanced orchestration and NBE.
- Skill Development and Learning:
- Engage in ongoing professional development and capability building, leveraging guidance from the Chapter Lead
- Support capability uplift of the Chapter by sharing best practices, running demos, and contributing to reusable playbooks.
- Mentor peers across campaign ops, UX/channel ops, NBE, launch activation, and channel strategy to improve data literacy and understanding of identity and consent dependencies.
- Develop and maintain personal expertise in emerging areas such as CIAM, CDP activation, privacy, metadata strategy, and NBE signal frameworks.
- Compliance and Best Practices:
- Ensure all customer data practices, audience definitions, and journey triggers are aligned with privacy, regulatory, and compliance requirements including GDPR, CCPA, and medical–commercial boundary rules.
- Embed privacy-by-design principles into journey data collection, consent workflows, and identity flows.
- Operate in strict alignment with Astellas Medical independence requirements, ensuring data-related activities clearly delineate promotional vs. non-promotional constraints.
Agile
- Utilize agile approaches, collaborates in agile ceremonies and Ways of Working to ensure effective delivery for the business
- Collaborate and foster a culture of collaboration, flexibility, and responsiveness to change, enabling the team to thrive in an agile environment.
Required Qualifications
- Bachelor's degree in Marketing, Data Science, Information Systems, Digital Strategy, Business, or a related field.
- Minimum of 5 years in customer data, CRM, digital identity, consent management, CDP/segmentation, or omnichannel data operations
- Hands-on experience working with customer identity and consent platforms, such as CIAM, preference centres, identity verification, and authenticated experiences
- Working knowledge of CDP, marketing automation, or journey orchestration platforms (e.g., Adobe Experience Cloud, Veeva CRM, Salesforce Marketing Cloud, Marketo).
- Previous experience in a global role or working with cross-functional teams across different regions/markets
- Awareness of privacy, compliance, and regulatory frameworks, including GDPR, ePrivacy, CCPA, and healthcare data limitations.
- Experience working in agile delivery environments, contributing to epics, user stories, backlog refinement, and sprint ceremonies.
- Highly coachable/ Thrives in an environment of continuous growth.
What Awaits You At Astellas
- Advanced degree (e.g., MBA, MSc Data, MSc Digital Marketing, or related).
- Experience in journey orchestration, marketing automation, NBE/decisioning engines, or customer experience optimisation.
- Familiarity with metadata strategy, tagging frameworks, and data-driven personalisation approaches.
- Experience partnering with Legal/Privacy/Ethics teams on implementation of data privacy policy, governance models, or compliant data capture flows.
- Experience in other omnichannel capabilities (campaign ops, channel strategy, UX) that interact with customer data acquisition.
Our Organizational Values and Behaviors
Values:Innovation, Integrity and
Impact sit at the heart of what we do.
Behaviors: We come together as
One Astellas , working with
courage and a
sense of urgency . We are
outcome focused and consistently take
accountability for our personal contribution.
Category Experience & Engagement
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
