About Naked & Thriving
Naked & Thriving is a rapidly growing brand that makes clinically effective, plant-based skincare, and we're on a mission to change the beauty industry for good. With clean, effective formulas and a commitment to planet-friendly practices, we're building a globally recognized brand that delivers both results and impact.
We're in an exciting stage of growth, and we're looking for a visionary Art Director to take the reins of our brand expression and translate strategy into beautiful, high-performing assets.
About the Role
We're looking for a highly organized, entrepreneurial Assistant Manager to help drive our e-commerce business forward. This role sits at the intersection of strategy and execution -- you'll partner closely with the E-Commerce Owner to bring the site vision to life, operationalize our experimentation program, and ensure every customer touchpoint reflects a best-in-class experience.
You'll be a key cross-functional connector, coordinating with creative, engineering, analytics, and external partners to execute campaigns, CRO tests, and site improvements. This is a hands-on role for someone who thrives on momentum, owns their work end-to-end, and brings both sharp attention to detail and a founder's mindset to everything they do.
Key Responsibilities
Site & Campaign Execution
- Partner with the E-Commerce Owner to execute on-site experiences during campaigns, ensuring cross-team alignment on the strategic vision
- Coordinate with the Creative Team to ensure site assets and copy are accurate, up to date, and aligned with best practices for a best-in-class site experience
- Support key launches, promotions, and seasonal moments with hands-on execution and coordination
Shopify & App Optimization
- Surface upgrade and optimization Shopify recommendations to the E-Commerce team with clear rationale and impact estimates
- Strong Shopify fluency with an ability to move fast inside without waiting on a developer for basic site updates, app evaluations, or merchandising changes.
Strategic Roadmap Support
- Partner with the E-Commerce Owner on quarterly updates to the strategic roadmap
- Translate high-level priorities into structured, executable plans with clear owners and timelines
- Track progress against roadmap milestones and proactively flag risks or blockers
CRO Backlog & Prioritization
- Maintain and organize a centralized CRO backlog based on the strategic roadmap
- Creating a full catalog of tests and learnings
- Take CRO strategy and priorities set by the E-Commerce Owner and translate them into a refined, executable backlog
- Score and organize CRO tests using an established framework, maintaining a clear and up-to-date scoring sheet to support prioritization decisions
- Maintain an organized calendar of all CRO tests, updating dates as necessary and proactively communicating changes to cross-functional teams
- Work closely with the Digital Operations team, leveraging technical knowledge to seamlessly execute tests bug-free
Experiment Planning & Delivery
- Translate hypotheses into clear, actionable test plans
- Write detailed test briefs outlining:
- Goal and hypothesis
- Primary KPIs and success criteria
- Assets + Content
- Own test delivery end-to-end, serving as the single point of accountability for execution
- Coordinate designers, developers, copywriters, analysts, and external agency partners
- Manage timelines, dependencies, and tradeoffs to keep tests moving forward
- Proactively identify and remove blockers to maintain execution velocity
- Ensure experiments are instrumented to measure KPIs and custom metrics
- Document test outcomes, insights, and recommended next steps
- Communicate test status, timelines, and results to cross-functional stakeholders
- Act as the primary internal point of contact for the external CRO agency, ensuring deliverables are on time, on brief, and to expectation
What We're Looking For
Must-Haves
- 1-4 years working on a Shopify E-Commerce Store as a CRO manager, product manager, and/or Project Manager.
- Ultra-organized and highly detail-oriented -- nothing falls through the cracks on your watch
- Strong project management and execution skills, ideally within CRO, experimentation, or e-commerce programs
- Experience working in an e-commerce environment
- Ability to translate strategy into structured plans, timelines, and clear ownership
- Comfortable coordinating across design, engineering, analytics, and marketing teams
- Strong empathy and listening skills -- you build trust quickly and communicate with clarity
- Entrepreneurial mindset -- you take initiative, operate with autonomy, and treat the business like your own
- Bias toward action, follow-through, and operational excellence
- Clear written communication, especially for briefs, documentation, and stakeholder updates
- Ability to move a test or campaign forward imperfectly, learn, and iterate is valued far more than perfection.
- Strong advocate for primary users, incorporating UX methodology into every tactic
- Proficiency with Excel, Asana, and/or Jira
Nice to Have
- Experience in the skincare or beauty industry
- Background in a startup or direct-to-consumer (DTC) environment
- Technical background is a plus
- SEO and merchandising experience
Benefits
- USD Compensation
- 100% remote
Actual compensation within the range will depend on factors including experience, qualifications, skills, geographic location, internal equity, and market conditions.
