CRM Specialist

2-5 Years

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Early Applicant

Job Description

Key Responsibilities:

Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)
Ensure accuracy, consistency, and integrity of customer data.
Customize CRM workflows, dashboards, and reports to support business goals.
Collaborate with sales, marketing, and customer support teams to optimize CRM usage.
Analyze customer data to identify trends, insights, and opportunities for growth.
Support campaign execution, lead tracking, and customer segmentation.
Train internal teams on CRM best practices and new features.
Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.
Monitor CRM performance and recommend continuous improvements.

Required Skills & Qualifications:

2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.
Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,
Braze, Salesforce, HubSpot, or similar.
Understanding of customer lifecycle management, segmentation, and personalization.
Strong analytical skills with experience using data to drive decisions