CRM Specialist

BricknBolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders - Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.

Expanding to more than 12 cities in 15 months. With the Series A2 round, Brick&Bolt has raised a total of $16 million. Earlier Sequoia Surge, Foundamental, HDFC Capital Advisors Limited and Stride Ventures have invested in Brick&Bolt. In Jan 2023, we raised Series A2 Funding of $10million from Accel and Celesta Capital.

We are looking for a CRM Specialist to own and scale customer lifecycle communication across multiple channels. This role will be responsible for driving user engagement, retention, and lifetime value through data-driven CRM strategies and marketing automation.

Key Responsibilities:

Own end-to-end CRM strategy across push, email, SMS, WhatsApp, in-app, and web channels.

Design and execute lifecycle campaigns (onboarding, activation, engagement, retention, win-back).

Build trigger-based and automated journeys using user behavior and attributes.

Plan, execute, and optimize segmented and personalized campaigns at scale.

Run A/B tests on messaging, creatives, timing, and frequency to improve performance.

Ensure optimal frequency capping to avoid user fatigue and churn.

Track and report CRM KPIs such as retention rate, churn, DAU/MAU, conversion rate, CTR, CLV, repeat usage.

Perform cohort analysis and funnel analysis to identify drop-offs and growth opportunities.

Work closely with Analytics teams to derive actionable insights from campaign data.

Required Skills & Qualifications:

27 years of experience in CRM, lifecycle marketing, or retention marketing.

Hands-on experience with CRM / marketing automation tools (MoEngage, CleverTap, Braze, Salesforce Marketing Cloud, etc.).

Strong understanding of customer segmentation, personalization, and lifecycle marketing frameworks.

Solid analytical skills; comfortable working with Excel, SQL, GA, or BI dashboards.

Experience managing high-volume, multi-channel campaigns.

Strong communication and stakeholder management skills.