Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Job Title: CRM ( Retention Marketing ) Lead
Company: Circles - Jetpac
Location: India - Delhi NCR
Type: Full time
About [Circles Jetpac]:
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!
Job Overview
We're looking for a CRM (Retention Marketing) Specialist to own and grow Jetpac's lifecycle marketing engine. You'll manage customer communications across email, push notifications, SMS, and in-app messaging to improve engagement, retention, and repeat purchases. This role is perfect for someone who's part strategist, part executorand thrives on using data and experimentation to deepen customer relationships and drive business outcomes.
Key Responsibilities
Lifecycle Campaign Management
- Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels
- Launch automated and trigger-based campaigns for onboarding, activation, cross-sell, win-back, and retention
- Build seasonal, geo-specific, and behavior-based journeys to increase engagement and LTV
- Localize communications for different regions, languages, and travel behaviors
Personalization & Segmentation
- Develop and refine audience segments based on behavior, recency, geography, lifecycle stage, and preferences
- Personalize messaging and offers to improve open rates, CTRs, conversions, and customer happiness
- Continuously test copy, visuals, CTAs, subject lines, and send times
Data & Optimization
- Monitor CRM KPIs: open rates, CTR, conversions, churn rate, repeat purchase rate, and uninstalls
- Work closely with BI to build dashboards and analyze campaign performance
- Run A/B and multivariate tests, derive insights, and scale successful strategies
- Track cohort behavior and execute interventions to reduce churn
Tooling & Automation
- Manage and optimize CRM tooling stack (e.g., MoEngage, CleverTap, or similar)
- Create and manage campaign flows, templates, dynamic content modules, and automations
- Ensure clean data integration and tracking across product, analytics, and CRM tools
Cross-Functional Collaboration
- Work closely with Product, Performance, Brand, and CX teams to align CRM with business goals
- Partner with creative teams to develop high-performing visual and copy assets
- Collaborate with local market leads to adapt communication strategies per region
Requirements
- 36 years of hands-on experience in CRM, retention marketing, or lifecycle automation
- Strong understanding of customer journey mapping and lifecycle marketing best practices
- Experience with CRM platforms like MoEngage, CleverTap, Webengage, etc.
- Data-driven mindset with strong comfort in performance tracking, A/B testing, and reporting
- Proficiency in segmentation, personalization, and multichannel communication
- Excellent communication and collaboration skills
- Bachelor's degree in Marketing, Business, Communications, or related field
Preferred Experience
- Prior experience in travel tech, telco, fintech, or other consumer tech startups
- Exposure to global/multi-region CRM campaigns
- Understanding of churn prevention and reactivation strategies
Desired Skills
- Customer-centric thinking and empathy for user behavior
- Strong project management and prioritization abilities
- Creative mindset with a drive to test and optimize everything
- Passion for building journeys that feel personal and deliver measurable business impact
What We Offer
- Competitive salary and excellent performance-based incentives.
- Comprehensive benefits package, including health, dental, and vision coverage.
- Flexible work arrangements with remote or hybrid options.
- Opportunity to work with a dynamic and innovative global team.
- Career growth and professional development opportunities
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
Circles Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
