CRM Operations Analyst

About Hero Vired:

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group

Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.

At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

For detailed information, visit Hero Vired

Role : CRM Operations Analyst

Location: Delhi/NCR/Gurugram

Job Type: Full Time (Work from Office)

Minimum Experience: 2 to 3 years

Function: Central operations

About the Role

At Hero Vired, we're scaling fast - and we're looking for a sharp, execution-focused CRM Operations Analyst to take full ownership of our Lead Squared ecosystem and drive real revenue impact. This role will drive lead lifecycle management, automation, reporting accuracy, and funnel optimization to improve admissions performance

What You'll Own

• End-to-end optimization of Lead Squared (workflows and automation logic)
• Lead routing governance & SLA management across counselling teams
• Funnel visibility: Lead Counselling Application Enrollment
• Identifying drop-offs and fixing conversion gaps
• Building high-impact operational dashboards for leadership
• Enforcing strong data hygiene standards
• Eliminating manual processes through automation

What We're Looking For:

• 2-3 years in CRM Operations / Sales Ops / Revenue Ops
• Hands-on experience with LeadSquared (non-negotiable)
• Strong understanding of B2C sales funnels (EdTech preferred)
• Advanced Excel skills & SQL preferred
• Someone who doesn't just report numbers but improves them