About Newton School Of Technology
Newton School of Technology (NST) is redefining higher education for India's brightest
young minds combining world-class technology education with entrepreneurial and
real-world learning.
We are strengthening our growth engine and are looking for a Growth CRM Manager to own
multi-channel lead nurturing, engagement, conversion, and lifecycle communication across
the student funnel.
The Role
This is a hands-on CRM and marketing automation role for a professional who can design
and execute high-impact communication journeys that move leads to action and reduce
drop-offs across the funnel.
You will build multi-channel CRM journeys, create conversion-focused communication, run
A/B tests, set up triggers and scoring logic, and drive measurable improvements in lead
engagement and conversion outcomes.
What You'll Do
- Build and manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.
- Design, implement, and optimise automated journeys, drip campaigns, triggers, and nurture flows across the student lifecycle (lead engagement conversion onboarding).
- Run A/B and multivariate tests on messaging, subject lines, send times, formats, and journey logic to improve engagement and conversions.
- Set up and evolve lead scoring models to prioritise high-intent prospects and enable efficient admissions follow-ups.
- Write clear, human, conversion-driven CRM copy tailored to student psychology and funnel stage.
- Use analytics to identify leakage points, optimise funnel steps, and improve channel performance.
- Develop and maintain CRM dashboards to track engagement, performance, experiments, and journey impact.
- Work closely with Digital Marketing, Admissions, Content, and Product to ensure seamless lead handover, nurturing, and conversion experience.
- Contribute to early lifecycle and onboarding communication to improve activation and first-week experience.
What You've Done
- 56 years of hands-on experience in CRM, lifecycle, marketing automation, or growth roles.
- Strong experience running CRM programs for lead nurturing and conversion; education/edtech B2C experience is a plus.
- Proficiency in CRM and automation platforms (e.g., Salesforce, HubSpot, Zoho, LeadSquared, Clevertap, MoEngage, WebEngage or equivalent).
- Skilled in journey building, segmentation, triggers, behaviour-based automation, lead scoring and A/B testing.
- Strong command of channel performance analytics and funnel metrics; comfortable with GA4, UTM usage, and attribution basics.
- Demonstrated ability to write effective CRM copy that drives action and improves engagement.
- Working knowledge of Excel/Sheets for reporting and analysis.
- Basic familiarity with HTML for emails, and tools like Canva/Figma for minor visual adjustments (nice-to-have).
You Are
- Execution-driven, structured, and comfortable owning end-to-end CRM operations.
- Analytical with strong problem-solving skills and a test-and-iterate mindset.
- Able to translate user insights and data into communication that moves people to act.
- Good at collaborating with cross-functional teams and managing timelines without needing supervision.
What Success Looks Like
- High lead engagement rate across Email, WhatsApp, SMS, and Drip journeys.
- Reduction in admissions leakage across the nurture counselling conversion funnel.
- Channel performance metrics (CTR, Open Rate, Unsubscribe/Block Rate, Spam Rate).
Why Join Us
This is a high-ownership role where you will run the CRM engine for a next-generation
education institution. You will build journeys from the ground up, see direct impact on
conversions, and shape how thousands of students experience NST from first touch to
onboarding.
