CRM Manager

Key Responsibilities:

• Own and drive CRM strategy for different business verticals.
• Lead execution across Push, SMS, WhatsApp, and Email campaigns.
• Manage and mentor CRM executives/specialists.
• Build lifecycle marketing journeys onboarding, engagement, reactivation.
• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
• Create CRM dashboards, track OKRs, and drive continuous improvements.
• Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

• Increase in repeat user retention and revenue through CRM.
• Optimized user journeys across the CRM funnel.
• Strong and scalable CRM processes and execution frameworks.

What We re Looking For:

• 4 6 years of experience in CRM, lifecycle marketing, or retention.
• Hands-on experience with campaign tools and analytics platforms.
• Ability to lead and coach a small team.
• Strong data orientation with a performance mindset.
• Excellent collaboration and stakeholder management skills.