CRM & Lifecycle Marketing Manager
Location:
Bangalore (On-site)
Experience:
36 years
About BhashSMS
BhashSMS powers 2,00,000+ SMEs with:
- WhatsApp Business API
- Bulk SMS
- RCS Business Messaging
- AI-driven Customer Engagement Platform
We're building India's largest SME Engagement OS automating marketing, customer communication, retention, and revenue generation.
We're hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.
Role Summary
As the CRM & Lifecycle Manager, you will manage the entire lifecycle:
Lead MQL SQL Demo Payment Onboarding Retention Upsell
You will implement and manage:
- CRM (Mautic)
- Email, WhatsApp, SMS, RCS campaigns
- Lifecycle funnels
- Lead scoring & segmentation
- Automated workflows
Your goal:
Reduce drop-offs
Increase L2P conversion
Improve onboarding
Increase repeat revenue
Reactivate cold leads
Key Responsibilities (Full Ownership)
1. CRM Management (Mautic)
- Set up and manage Mautic CRM
- Create segments, tags, custom fields
- Define lifecycle stages (Lead MQL SQL Customer Repeat Customer)
- Integrate CRM with website, WhatsApp API, SMS, Email, landing pages
2. Build Automated Customer Journeys
You will design, build, and optimize automated flows for:
Lead Nurturing
- Day 0 Day 14 drip flows
- Industry-specific nurture paths
- WhatsApp + Email + SMS multi-touch journeys
Sales Enablement
- Auto-qualification sequences
- Follow-up reminders
- Demo booking workflows
Onboarding
- Account setup
- Product activation
- First campaign success journey
Retention & Renewal
- Renewal reminders
- Upsell & cross-sell flows
- Usage-based nudges
Reactivation
- Cold lead reactivation
- Dormant customer reactivation
3. Multichannel Campaign Management
You will run all engagement channels:
WhatsApp
- Automated sequences
- Behaviour-triggered messages
- Template optimization
Email
- Drips, newsletters, onboarding
- Deliverability optimization
SMS
- Alerts, reminders, confirmations
- Payment nudges
RCS
- Rich media campaigns
- Industry-specific flows
4. Analytics & Reporting
- Build lifecycle dashboards
- Cohort & retention analysis
- Identify drop-offs & growth opportunities
- A/B Testing for messages, timing, flows
- Report L2P, activation, retention KPIs
5. Cross-Functional Collaboration
- Work with Sales to improve lead quality
- Work with Performance Marketing to sync campaigns
- Work with Product for onboarding flows
- Work with Tech to implement triggers & events
What We're Looking For
Must-Have
- 36 years in CRM / lifecycle / automation
- Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho
- Built complex workflows & drip journeys
- Strong understanding of segmentation & lead scoring
- Hands-on experience with Email + SMS + WhatsApp
- Ability to measure funnel performance & lift
Bonus Skills
- Experience in B2B SaaS CRM
- RCS campaign knowledge
- HTML email template editing
- Understanding of sales funnels & L2P
What You Get at BhashSMS
- Ownership of India-scale customer lifecycle system
- Direct impact on revenue, retention & activation
- Fast-moving execution-driven culture
- Chance to shape automation for 2,00,000+ SMEs
- Work with leadership directly
- CRM & Lifecycle Marketing Manager
- Location:
- Bangalore (On-site)
- Experience:
- 36 years
- About BhashSMS
- BhashSMS powers 2,00,000+ SMEs with:
- WhatsApp Business API
- Bulk SMS
- RCS Business Messaging
- AI-driven Customer Engagement Platform
- We're building India's largest SME Engagement OS automating marketing, customer communication, retention, and revenue generation.
- We're hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.
- Role Summary
- As the CRM & Lifecycle Manager, you will manage the entire lifecycle:
- Lead MQL SQL Demo Payment Onboarding Retention Upsell
- You will implement and manage:
- CRM (Mautic)
- Email, WhatsApp, SMS, RCS campaigns
- Lifecycle funnels
- Lead scoring & segmentation
- Automated workflows
- Your goal:
- Reduce drop-offs
- Increase L2P conversion
- Improve onboarding
- Increase repeat revenue
- Reactivate cold leads
- Key Responsibilities (Full Ownership)
- 1. CRM Management (Mautic)
- Set up and manage Mautic CRM
- Create segments, tags, custom fields
- Define lifecycle stages (Lead MQL SQL Customer Repeat Customer)
- Integrate CRM with website, WhatsApp API, SMS, Email, landing pages
- 2. Build Automated Customer Journeys
- You will design, build, and optimize automated flows for:
- Lead Nurturing
- Day 0 Day 14 drip flows
- Industry-specific nurture paths
- WhatsApp + Email + SMS multi-touch journeys
- Sales Enablement
- Auto-qualification sequences
- Follow-up reminders
- Demo booking workflows
- Onboarding
- Account setup
- Product activation
- First campaign success journey
- Retention & Renewal
- Renewal reminders
- Upsell & cross-sell flows
- Usage-based nudges
- Reactivation
- Cold lead reactivation
- Dormant customer reactivation
- 3. Multichannel Campaign Management
- You will run all engagement channels:
- WhatsApp
- Automated sequences
- Behaviour-triggered messages
- Template optimization
- Email
- Drips, newsletters, onboarding
- Deliverability optimization
- SMS
- Alerts, reminders, confirmations
- Payment nudges
- RCS
- Rich media campaigns
- Industry-specific flows
- 4. Analytics & Reporting
- Build lifecycle dashboards
- Cohort & retention analysis
- Identify drop-offs & growth opportunities
- A/B Testing for messages, timing, flows
- Report L2P, activation, retention KPIs
- 5. Cross-Functional Collaboration
- Work with Sales to improve lead quality
- Work with Performance Marketing to sync campaigns
- Work with Product for onboarding flows
- Work with Tech to implement triggers & events
- What We're Looking For
- Must-Have
- 36 years in CRM / lifecycle / automation
- Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho
- Built complex workflows & drip journeys
- Strong understanding of segmentation & lead scoring
- Hands-on experience with Email + SMS + WhatsApp
- Ability to measure funnel performance & lift
- Bonus Skills
- Experience in B2B SaaS CRM
- RCS campaign knowledge
- HTML email template editing
- Understanding of sales funnels & L2P
- What You Get at BhashSMS
- Ownership of India-scale customer lifecycle system
- Direct impact on revenue, retention & activation
- Fast-moving execution-driven culture
- Chance to shape automation for 2,00,000+ SMEs
- Work with leadership directly
