Looking to hire Head CRM for a leading real estate company in Bangalore. The role that we have is for residential CRM with multiple projects and retail customers. Strong residential CRM experience is a must for this role.
Job specs : A Head of CRM in Real Estate leads strategy for customer lifecycle, from lead to post-sales, focusing on retention, satisfaction, and upselling using CRM tools (like Salesforce) to manage data, drive engagement, handle documentation (agreements, possession), resolve escalations, and align with sales/marketing for revenue growth, requiring strong leadership, process setup, and industry knowledge.
Key Responsibilities
- Strategy & Leadership: Develop and implement CRM strategies, lead the CRM team, and ensure alignment with overall business goals.
- Customer Lifecycle Management: Oversee the entire customer journey, from initial inquiry to after-sales service, ensuring smooth handoffs.
- Automation of Data & Systems: Manage and optimize CRM software, analyze customer data for insights, and generate MIS reports.
- Sales & Marketing Alignment: Collaborate with sales/marketing for lead nurturing, cross-selling, upselling, and improving conversion.
- Post-Sales & Documentation: Manage documentation (Agreements, Receipts, Possession Letters), handle post-sales queries, and facilitate possession processes.
- Process & Efficiency: Build and optimize SOPs, SLAs, and internal processes for CRM operations.
- Customer Experience: Handle escalations, resolve complaints, and ensure high customer satisfaction.
Key Qualifications & Skills
- Experience: Proven experience in Real Estate CRM, post-sales, and documentation.
- Skills: Strong communication, problem-solving, organizational, and data analysis skills.
- Tools: Proficiency in CRM software (Salesforce, HubSpot, Zoho) and MS Office/Excel.
- Education: Bachelor's degree in Business, Marketing, or related field (MBA preferred).
- Industry Knowledge: Deep understanding of real estate terminology, sales processes, and regulations
