CRM Campaign Manager

Job Summary

We are seeking a results-driven CRM Campaign Manager to lead the design, execution, and optimization of customer engagement campaigns across multiple digital channels. This role will play a pivotal part in improving customer communication, enhancing campaign performance, and driving data-driven marketing strategies through effective CRM campaign management and analytics.

Key Responsibilities

• Campaign Strategy & Planning
• Plan and manage monthly CRM campaigns in coordination with business stakeholders.
• Define campaign objectives, target segments, and customer communication strategies.
• Campaign Execution & Operations
• Execute cross-channel customer communication campaigns across Email, WhatsApp, SMS, and RCS.
• Ensure timely deployment of campaigns while maintaining high accuracy in targeting and messaging.
• Campaign Performance & Analytics
• Monitor CRM dashboards and campaign KPIs to evaluate campaign effectiveness.
• Analyse campaign performance and provide insights to improve engagement, conversions, and efficiency.
• Customer Data, Automation & Insights
• Analyse customer data quality, segmentation, and consent management for targeted campaigns.
• Implement automation workflows and launch customer surveys through CRM platforms to capture feedback and improve customer experience.
  
  

Key Skills & Competencies

Technical Competencies / Domain Expertise

• CRM Campaign Management
• Campaign Strategy & Campaign Operations
• Campaign Analytics & Performance Optimization
• Customer Segmentation and Targeting
• Marketing Automation
  
  

Behavioral Skills / Soft Skills

• Analytical thinking and problem-solving
• Strong communication and presentation skills
• Collaboration and stakeholder management
• Attention to detail and execution excellence
  
  

IT / Software Skills

• Salesforce Marketing Cloud
• CRM dashboards and campaign reporting tools
• Data analysis tools such as Excel or BI platforms
  
  

Qualifications

Education

• B.Tech. / MBA
  
  

Experience

• 58 years of experience in CRM campaign management, marketing automation, or digital marketing roles.
  
  

Salesforce Marketing Cloud, Campaign Management, Campaign Strategy, Campaign Analytics