CRM Campaign Manager

Job Summary

We are seeking a results-driven CRM Campaign Manager to lead the design, execution, and optimization of customer engagement campaigns across multiple digital channels. This role will play a pivotal part in improving customer communication, enhancing campaign performance, and driving data-driven marketing strategies through effective CRM campaign management and analytics.

Key Responsibilities

1. Campaign Strategy & Planning

Plan and manage monthly CRM campaigns in coordination with business stakeholders.
Define campaign objectives, target segments, and customer communication strategies.

2. Campaign Execution & Operations

Execute cross-channel customer communication campaigns across Email, WhatsApp, SMS, and RCS.
Ensure timely deployment of campaigns while maintaining high accuracy in targeting and messaging.

3. Campaign Performance & Analytics

Monitor CRM dashboards and campaign KPIs to evaluate campaign effectiveness.
Analyse campaign performance and provide insights to improve engagement, conversions, and efficiency.

4. Customer Data, Automation & Insights

Analyse customer data quality, segmentation, and consent management for targeted campaigns.
Implement automation workflows and launch customer surveys through CRM platforms to capture feedback and improve customer experience.

Key Skills & Competencies

Technical Competencies / Domain Expertise

• CRM Campaign Management
• Campaign Strategy & Campaign Operations
• Campaign Analytics & Performance Optimization
• Customer Segmentation and Targeting
• Marketing Automation

Behavioral Skills / Soft Skills

• Analytical thinking and problem-solving
• Strong communication and presentation skills
• Collaboration and stakeholder management
• Attention to detail and execution excellence

IT / Software Skills

• Salesforce Marketing Cloud
• CRM dashboards and campaign reporting tools
• Data analysis tools such as Excel or BI platforms

Qualifications

Education

• B.Tech. /MBA

Experience

• 58years of experience in CRM campaign management, marketing automation, or digital marketing roles.