We're actively seeking a data-driven and strategic CRM Analyst and Loyalty professional to join our client's team through Acme Services. This pivotal role focuses on leveraging CRM insights to develop targeted audience segments, optimize campaign performance, and drive customer engagement and revenue. The ideal candidate will excel at data analysis, managing vendor relationships, and building best practices in personalized marketing and database management.
Key Responsibilities
- Audience Segmentation: Develop audience segments by applying CRM learnings, ensuring targeted and effective marketing efforts.
- Optimization & Insights: Create a test and learn approach to optimize performance and develop insights on best practices for CRM campaigns.
- Performance Analysis: Dive deep into campaign performance data to identify opportunities for improvement, ensuring continuous enhancement of engagement and revenue.
- Campaign Innovation: Pilot new campaigns that drive increased engagement and revenue, exploring innovative strategies to connect with customers.
- Vendor & Agency Management: Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing, and database management.
- Reporting & Communication: Manage the distribution and presentation of CRM reporting and status to executive stakeholders, providing clear and actionable insights.
- Best Practice Development: Contribute to building best practices in channel marketing with respect to databases, permissions, and campaign planning, ensuring compliant and effective strategies.
Skills
- Strong ability to develop audience segments based on CRM insights.
- Expertise in creating a test and learn approach for performance optimization.
- Proficiency in diving deep into campaign performance data for improvement.
- Experience in piloting new campaigns to drive engagement and revenue.
- Skilled in managing external agency and multiple vendor relationships related to CRM.
- Adept at managing the distribution and presentation of CRM reporting to stakeholders.
- Capability in building best practices for channel marketing, databases, permissions, and campaign planning.
- Excellent analytical and communication skills.
Qualifications
- Proven experience as a CRM Analyst, Loyalty Manager, or a similar role focused on customer engagement and data analysis.
- Demonstrable track record of optimizing marketing campaigns and driving measurable results.
- Strong understanding of CRM platforms and database management principles.
